joe coleman

  • How Content is Transforming the Enterprise

    In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to a two-way conversation (“What do you need, and how can we help?”). In this new paradigm, companies have to be authentic, and they have to be helpful—and increasingly, marketin ...

    The Content Strategistin Content How To's- 5 readers -
  • Gambling on Content: Contently Ranks #100 on Inc. 5000

    Written by Joe Coleman Five years ago, I was living in Las Vegas when I decided to make a different kind of gamble: I moved to New York City and started a content marketing company with two of my friends, now co-founders. It’s been an amazing—and humbling—journey. Despite the inevitable bumps in the road, today we’re working with hundreds of the most innovative companies in th ...

    The Content Strategistin Content- 13 readers -