joe dinardo

  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    In 2016, value for the customer should be what marketers and PR professionals focus on first. Value drives everything for one simple reason – we’ve lost control over delivery and consumption. This is a good thing. With approximately 63% of millennials blocking advertisements, and 80% of registered display ad impressions either fake or created by bots, it’s harder and harder to ...

    ROI Factor Blogin Social Paid Search SEO- 10 readers -
  • 3 New Initiatives to Enhance Your Mobile Marketing Campaign

    Over time, the entire user space has become overwhelmingly dominated by mobile. From 1995 to 2014, individuals with mobile phones in the global population have increased from 1% to 73%. In just under ten years, mobile phone users have grown from 80MM to a tremendous 5.2B. Not only is the amount of mobile users increasing, but there is significant engagement growth on these devices as well.

    ROI Factor Blogin Mobile- 13 readers -