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Over the past year, we have seen marketers relying on our tactics to be “programmatic.” Meaning they have become more customizable when it comes to targeting audiences – from ads on social, to even mobile-only advertising options like SnapChat and Instagram. Year after year marketers have become more and more responsible for the tracking and analyzing results.
In 2016, value for the customer should be what marketers and PR professionals focus on first. Value drives everything for one simple reason – we’ve lost control over delivery and consumption. This is a good thing. With approximately 63% of millennials blocking advertisements, and 80% of registered display ad impressions either fake or created by bots, it’s harder and harder to ...