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If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level. But how do you find that right someone? It might take a little time, but if you follow this six-step process, you’ll find a stellar marketer who will help yo ...
Are your social media marketing efforts working? Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram. by Joe Griffin on Social Media Examiner.
Does your business have a blog? Looking for blog post ideas that will appeal to your readers? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article, you’ll discover five types of blog posts that will improve your content mix. Discover five ideas for blog posts to increase the variety of your content.
Why do I need a blog? It’s one of the most common questions I hear marketers ask. The answer, though simple, might not be that apparent to you if you’re looking at it from a traditional marketing perspective. Launching, managing, tracking and growing a company blog—large or small—takes effort and dedicated resources. Becoming a content destination adds tremendous value to your web presence.