Joe Lazauskas

  • The Content Marketing Journey, in 3 Stages

    I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.

    Joe Lazauskas/ The Content Strategistin Content- 19 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • 3 Rules for Content Marketing in the Fake News Era

    I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Here’s one question that keeps coming up: What does Facebook’s fake news problem mean for content marketing.

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.

    Joe Lazauskas/ The Content Strategistin Content- 42 readers -
  • Webinar: The 3 Keys That Grew Contently’s Audience by 30x

    When I speak at marketing conferences or talk to Contently clients, there’s one question I get more than any other: How did you build such a big audience for The Content Strategist? I’m grateful that hundreds of thousands of smart people read the Content Strategist each month and subscribe to our newsletters, but that wasn’t always the case.

    Joe Lazauskas/ The Content Strategist- 23 readers -
  • 7 Companies That Should Buy Medium, Because Why Not?

    It’s time to panic about another social network. Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing it’s ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media.

    Joe Lazauskas/ The Content Strategistin Social- 28 readers -
  • Marketers Are Sabotaging Their Content Programs

    When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent.

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • This Is What Content Marketing Looked Like in the 1800s

    The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers.

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • How I Fell in Love With Content Marketing Software

    I’m about to confess something that’ll probably come back to bite me in the butt during my next job interview: I’m a disorganized person. I’ve heard this since kindergarten. “You’re going to have to learn to organize your stuff better if you’re going to make it in the first grade,” my teacher, Miss Jessica, told me.

    Joe Lazauskas/ The Content Strategistin Content- 35 readers -
  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter.

    Joe Lazauskas/ The Content Strategist- 27 readers -
  • The Talent War, and Other Big Content Marketing Trends for 2017

    Six years ago, I started working in content marketing. At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team.

    Joe Lazauskas/ The Content Strategistin Content- 41 readers -