Joe Lazauskas

  • What Are 2018’s Biggest Content Marketing Trends?

    What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different conferences this year.

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • The Secret to Measuring the ROI of Brand Sentiment

    If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often goes unanswered: What type of ...

    Joe Lazauskas/ The Content Strategist- 15 readers -
  • Why Consumers Want Brands to Take a Stand on Social Issues

    Rob Holzer remembers the first time he came to Cannes six years ago after starting Matter Unlimited, an agency focusing on ad campaigns that drive positive social change. “People would sort of just tilt their head nicely and be like, “Oh. That’s nice,” Holzer recalls. “But, like, how are you guys going to make any money?” Since then, Matter Unlimited has thrived helping brand ...

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • How Huge Founder Aaron Shapiro Measures the ROI of Design

    Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go. This past summer, I caught back up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousan ...

    Joe Lazauskas/ The Content Strategistin How To's- 20 readers -
  • 2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

    Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015, which means the world’s biggest social network has been pushing less and less traffic to content. According to a data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.

    Joe Lazauskas/ The Content Strategistin Social- 11 readers -
  • The Future of Content Marketing Isn’t Content Marketing

    Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use it in three different presentations. It’s basically our industry’s version of the “Everything is Awesome” theme song from The Lego Movie.

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • The Biggest Trend in Content Marketing Right Now

    Vice. Vanity Fair. UBS. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke. But over the past three years, financial services giant UBS has been partnering with Vanity Fair and Vice on one of the most ambitious and intriguing partnerships in finance content: Unlimited, an editorial site designed to reach wealthy women and millennials.

    Joe Lazauskas/ The Content Strategistin Mobile EMail Content- 22 readers -