Joe Lazauskas

  • The 3 Most Effective Ways to Grow Your Email List

    As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content marketing can impact everything from sales to customer experience, but there’s one goal that’s pretty universal: growing your email list.

    Joe Lazauskas/ The Content Strategistin Social EMail- 18 readers -
  • 5 Predictions From The World’s Most Intense Marketing Conference

    Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall. Or, intervention? Anyway def going to pump you for cliff notes.” It’s true.

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • 3 Hard Content Marketing Truths

    This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. Each day, I’ll share what I learn on the ground from foundational courses, dozens of case studie ...

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • Flowchart: Should My Brand Hijack This Twitter Trend?

    Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.

    Joe Lazauskas/ The Content Strategistin Social- 14 readers -
  • 5 Golden Rules for Your Next Content Marketing Hire

    There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise.

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
  • The Content Marketing Journey, in 3 Stages

    I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

    Joe Lazauskas/ The Content Strategist- 32 readers -
  • 3 Rules for Content Marketing in the Fake News Era

    I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Here’s one question that keeps coming up: What does Facebook’s fake news problem mean for content marketing.

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.

    Joe Lazauskas/ The Content Strategistin Content- 52 readers -