Joe Lazauskas

  • Ask a Content Guy: How Do I Scale My Content Marketing Program?

    My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. My second thought was that this headline is going to absolutely kill it in search.

    Joe Lazauskas/ The Content Strategistin Content How To's- 22 readers -
  • Hike Founder: ‘Apps Will Be Dead in 5 Years’

    One big issue has been hanging over this year’s Web Summit, the tech cornucopia that inspired over 70,000 investors, corporate giants, and startup hopefuls to flock to Lisbon this week. No, it’s not the specter of a Donald Trump presidency. Instead, it’s the sudden decline of apps, which casts a cloud over the optimistic pitches that tech companies like to tout with every mobile release.

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • Webinar: How To Get Executive Buy-In for Content Marketing

    Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like. This is insane. How can we expect to get the budget and resources we need if we don’t actually have a strategy for success? In this webinar, HubSpot ...

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000

    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion, I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.

    Joe Lazauskas/ The Content Strategistin Social- 10 readers -
  • Ask a Content Guy: How Do I Monetize My Content Marketing?

    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. No one else on earth is as big of a dork as I am. It goes to show: You can plan out all the research and intelligent content strategy choices, but some ...

    Joe Lazauskas/ The Content Strategistin Content How To's- 18 readers -
  • Content Marketing World: Journalists vs. Marketers

    Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend.

    Joe Lazauskas/ The Content Strategistin Content- 12 readers -