Joe Lazauskas

  • 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000

    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion, I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.

    Joe Lazauskas/ The Content Strategistin Social- 9 readers -
  • Ask a Content Guy: How Do I Monetize My Content Marketing?

    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. No one else on earth is as big of a dork as I am. It goes to show: You can plan out all the research and intelligent content strategy choices, but some ...

    Joe Lazauskas/ The Content Strategistin Content How To's- 18 readers -
  • Content Marketing World: Journalists vs. Marketers

    Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend.

    Joe Lazauskas/ The Content Strategistin Content- 12 readers -
  • Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

    It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another edition of “Ask a Content Guy,” my monthly content marketing mailbag. This month, I’m going to get my Tony Robbins on and talk about story inspiration.

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • 5 Keys to Building a Culture of Content

    Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. But in truth, content can wield a powerful influence on divisions across the enterprise—particularly any that are external-facing.

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens with an attractive bowl of panang curry.

    Joe Lazauskas/ The Content Strategist- 8 readers -
  • Who Owns Your Audience?

    Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets (including us!) covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance.

    Joe Lazauskas/ The Content Strategist- 8 readers -