Joe Lazauskas - Page 4

  • Hike Founder: ‘Apps Will Be Dead in 5 Years’

    One big issue has been hanging over this year’s Web Summit, the tech cornucopia that inspired over 70,000 investors, corporate giants, and startup hopefuls to flock to Lisbon this week. No, it’s not the specter of a Donald Trump presidency. Instead, it’s the sudden decline of apps, which casts a cloud over the optimistic pitches that tech companies like to tout with every mobile release.

    Joe Lazauskas/ The Content Strategist- 36 readers -
  • Webinar: How To Get Executive Buy-In for Content Marketing

    Seventy percent of marketers plan on creating more content in 2017 than 2016. Yet roughly two-thirds of them do so without any documented strategy, and over half don’t know what a successful content marketing program looks like. This is insane. How can we expect to get the budget and resources we need if we don’t actually have a strategy for success? In this webinar, HubSpot ...

    Joe Lazauskas/ The Content Strategist- 21 readers -
  • 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000

    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion, I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.

    Joe Lazauskas/ The Content Strategistin Social- 28 readers -
  • Ask a Content Guy: How Do I Monetize My Content Marketing?

    As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. No one else on earth is as big of a dork as I am. It goes to show: You can plan out all the research and intelligent content strategy choices, but some ...

    Joe Lazauskas/ The Content Strategistin Content How To's- 22 readers -
  • Facebook Live Almost Died. Now It Could Rule the Media World

    On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. Early reports show the debate drawing a Super Bowl-sized audience.

    Joe Lazauskas/ The Content Strategistin Social- 17 readers -
  • Content Marketing World: Journalists vs. Marketers

    Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend.

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

    It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another edition of “Ask a Content Guy,” my monthly content marketing mailbag. This month, I’m going to get my Tony Robbins on and talk about story inspiration.

    Joe Lazauskas/ The Content Strategist- 21 readers -
  • 5 Keys to Building a Culture of Content

    Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. But in truth, content can wield a powerful influence on divisions across the enterprise—particularly any that are external-facing.

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • 5 Lessons Brands Can Learn From Gawker

    On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. I wrote my own brief memoriam here. But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate yet still visited every day.

    Joe Lazauskas/ The Content Strategist- 15 readers -
  • Ghost Social: The Curious Case of the iPad Pro Ad

    Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens with an attractive bowl of panang curry.

    Joe Lazauskas/ The Content Strategist- 17 readers -