Joe Lazauskas - Page 5

  • Who Owns Your Audience?

    Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets (including us!) covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance.

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • Webinar: The Content Marketer’s Guide to Great SEO

    I’ll never forget the day of the royal engagement. I’d just stepped into work at a parenting site when news broke that Prince William had asked his longtime girlfriend, Kate Middleton, for her hand in marriage. Pandemonium broke out. We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google.

    Joe Lazauskas/ The Content Strategist- 20 readers -
  • Why Cisco Hired Over 200 Content Marketers

    Last November, Cisco surprised the tech world with an unexpected round of layoffs: over 100 people from global marketing and corporate communications were let go. The move was positioned as an organizational consolidation under new CMO Karen Walker, but in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content.

    Joe Lazauskas/ The Content Strategist- 15 readers -
  • One Metaphor That’ll Help Your Content Marketing Hiring

    Imagine that you own an American-style family restaurant—burgers, triple deckers, chef salads, meat loaf, that sort of thing. You hire an awesome restaurant manager, Kate, who kills it. She keeps the restaurant running smoothly, the customers happy, and the health inspector at bay. She’s amazing at her job, and you don’t know what you’d do without her. But over time, you notice a trend.

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This is the Darkest Ad Parody I’ve Ever Seen

    If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. From independent content shop Portal A comes “Taco Bell: The Aftermath #CreamDream,” a legitimately disturbing parody in which a Taco Bell spokesperson eats 20 “Casablanca DreamDream Supreme” tacos while filming a commercial and then is forced to live with the consequences.

    Joe Lazauskas/ The Content Strategist- 13 readers -
  • Voyeurism: The Surprising Key to Great Internal Content Marketing

    At this point, most folks have realized something pretty obvious: Content is about more than educating the outside world. Making your employees as knowledgeable as possible is just as important. As Contently’s editor-in-chief, my job is to learn as much about content marketing as I can. While other folks have to do real jobs—keeping clients happy, amping up our sick Analytics ...

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Ask a Content Guy: Where Should I Distribute My Content Marketing?

    Welcome to your monthly edition of Ask a Content Guy, when I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter, and the month before that I decoded some game-changing marketing buzzwords. Today, we’re tacking your content distribution questions, which seems appropriate s ...

    Joe Lazauskas/ The Content Strategist- 22 readers -
  • Webinar: The Science of Content Marketing Success

    Let’s be honest, a lot of content marketing is failing. Most of the time, that failure is self-inflicted. So how can marketers turn things around? That’s the question Trackmaven director of content Kara Burney and I decided to tackle in a webinar earlier this month. Through industry-leading research by Trackmaven and Contently, we revealed: Leading research into why content ...

    Joe Lazauskas/ The Content Strategistin Content- 18 readers -