Joe Lazauskas - Page 8

  • Did Brands Kill Peach?

    At my liberal arts college, the most popular sports activity was the ultimate frisbee pick-up game I organized every other day. It could get competitive, at least by hippie artist standards, but it never got too intense. Until Bro Seth came along. Bro Seth (name slightly altered), consistently misread the vibe of the pickup games.

    Joe Lazauskas/ The Content Strategistin Social- 23 readers -
  • The Best Content Marketing of 2015

    In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before.

    Joe Lazauskas/ Relevancein Affiliate Content- 43 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    I’ve always loved predictions. Growing up, there wasn’t anything better than the last 15 minutes of Inside the NFL when they predicted the winner of each game, Chris Collinsworth cackling like a Brooks Brothers fortune teller and boasting about his dominance over the other talking heads. I wrote an NFL picks column in college, but now that I cover content marketing for a livin ...

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • Insane Story of the Day: eBay Started as an Ebola Site

    After spending way too much time playing with the Way Back Machine, Fortune’s Erin Griffith came away with an amazing scoop: eBay started as a website about Ebola. In 1995, ebay.com was just another quirky domain on the young web. As Griffith reports, entrepreneur Pierre Omidyar only bought it when his first choice, echobay.com, wasn’t available.

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
  • Best Branded Content: DirecTV and the Mannings Make a Rap Sequel

    Last week, I wrote that the holy grail of content marketing is that rare viral hit where your product is the star. I should have written that the holy grail of content marketing is a viral hit where your product is the star and Eli and Peyton Manning are rapping. Last year, DirecTV scored a big content marketing with with “Football on Your Phone,” a Lonely Island-style parody ...

    Joe Lazauskas/ The Content Strategistin Content- 3 readers -