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In the finance industry, something incredible has happened over the last couple of years: Plenty of companies now embrace content marketing—or at least try to. Chase launched a robust newsroom, filling its homepage with ambitious stories and reporting; ANZ hired a team of journalists to publish deep market analysis; and Merrill Lynch built an entire publication to help financi ...
At my liberal arts college, the most popular sports activity was the ultimate frisbee pick-up game I organized every other day. It could get competitive, at least by hippie artist standards, but it never got too intense. Until Bro Seth came along. Bro Seth (name slightly altered), consistently misread the vibe of the pickup games.
The biggest weapon content marketers have in their arsenal has been around since Bill Clinton got his first Hotmail account: the email newsletter. It’s given birth to many a new media empire, and it remains the most effective audience-building tool you have as a publisher, allowing you to drive loyal readers back to your site day after day.
It’s Super Bowl season, which means one thing: It’s Oreo time. It’s only been three years since Oreo’s famous “Dunk in the Dark” tweet during the Super Bowl blackout that quickly earned 13,000 retweets. But already, the ad industry’s nostalgia and reverence for that moment rivals BuzzFeed’s treatment of “Clarissa Explains It All.
Last spring, entrepreneur and beloved blogger James Altucher decided to launch a paid-subscription newsletter. Nine months later, he has tens of thousands of subscribers, over $10 million in revenue, and over $1 million in profit. How did he become an email millionaire? That’s the subject of this week’s podcast.
“Messaging is one of the few things that people do more than social networking.” — Mark Zuckerberg, in a public Q&A in November 2014 Apple has long been lauded for its willingness to cannibalize its own products—the MacBook ate the iMac, the iPhone ate the iPod, etc. Now, we another Silicon Valley giant following the same game plan: Facebook.
In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before.
I’ve always loved predictions. Growing up, there wasn’t anything better than the last 15 minutes of Inside the NFL when they predicted the winner of each game, Chris Collinsworth cackling like a Brooks Brothers fortune teller and boasting about his dominance over the other talking heads. I wrote an NFL picks column in college, but now that I cover content marketing for a livin ...
After spending way too much time playing with the Way Back Machine, Fortune’s Erin Griffith came away with an amazing scoop: eBay started as a website about Ebola. In 1995, ebay.com was just another quirky domain on the young web. As Griffith reports, entrepreneur Pierre Omidyar only bought it when his first choice, echobay.com, wasn’t available.
Last week, I wrote that the holy grail of content marketing is that rare viral hit where your product is the star. I should have written that the holy grail of content marketing is a viral hit where your product is the star and Eli and Peyton Manning are rapping. Last year, DirecTV scored a big content marketing with with “Football on Your Phone,” a Lonely Island-style parody ...