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Here’s what you missed while being haunted by nightmares in which Jeff Bezos is a militant football coach/dictator of the Unites States of Amazon… Did This Viral Employee Rant Help or Hurt Amazon’s PR Crisis? This weekend, The New York Times released a viral exposé of Amazon’s insanely demanding work culture.
“Dude, this app update description is freaking awesome” is not something I ever thought I’d say. But here we are. Monday’s 4.3.1 update to Tumblr’s mobile app comes complete with a short story that mythologizes this otherwise routine update. It has everything: imagery of David Karp bursting out of his shirt like Fabio on a romance novel cover; every short story cliche imaginab ...
A tech bro wearing a top hat and holding a wand. A startup t-shirt. A truly terrible slogan: “Something magical is coming. #marketing.” My first thought is that this ad wants to be mocked in the comments, like so many other sponsored Instagram posts that came before it. For a few seconds, I almost believed this was a parody. But at the same time, it appeared to be working.
Here’s what you missed while wondering what Donald Trump’s hair is really made of… ‘LOL’ Is Dead: The Marketer’s Guide to Online Laughter, in 7 Charts This week, Facebook released a fascinating report on online laughter, and if you’re a marketer, it’s a must-read: This snapshot of our digital habits when it comes to humor is very interesting from both a sociological and a marketing perspective.
When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place! That last startup-ism was lampooned last year in an episode of HBO’s Silicon Valley when dozens of startups paraded on stage.
By the fall of my sophomore year of high school, Myspace was the center of my universe. It wasn’t even a choice. If you were a teenager in a band in 2003, you were on Myspace. It’s where you posted your music, found punk shows to play in, flirted with girls who exclusively took selfies of themselves from a downward-facing 45-degree angle.
Here’s what you missed while dissecting the Meek Mill/Drake beef on Slack… The Best Branded Content of July Our July roundup of the best branded content had something for everyone: Drones! Parodies! A really strange and inventive YouTube love story! If something in this piece doesn’t inspire you, you’re probably in desperate need of a vacation. Read it.
What makes a piece of branded content good? I’ve been writing this monthly roundup of the best branded content for the past 18 months (save for last month, when Dillon Baker did all too good a job filling in for me) and truthfully, I’m still trying to nail down a firm answer to this subjective question. Most people I meet in the industry are trying to do the same thing.
Here’s what you missed while trying to figure out who in your office is most likely to write a crippling tell-all… Agencies vs. Publishers vs. Tech: Who Owns the Future of Content Marketing? As the content marketing world explodes, there’s more jousting for power going on than at a Medieval Times (more boozing too, at least judging from SXSW).
Just this morning, the news broke that NBCUniversal has a handshake agreement to invest $250 million in BuzzFeed at a $1.5 billion valuation, while also negotiating to invest in Vox Media at an $850 million valuation. And if you think NBCUniversal is doing this because it wants to own a bunch of websites, you’re crazy.
Here’s what you missed while following the lead of everyone at BuzzFeed and BroBible and procrastinating by taking our “What Media Company Are You?” quiz… Why Every Content Creator Needs a Taylor Swift T-Swift faced a lot of backlash this week for her Twitter beef with Nicki Minaj, but I decided to ignore all that and focus on her symbolic power: On a service level, I feel pretty much exactly t.
When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce, it’s trackable, and there’s a game plan in place.
Last Wednesday, Airbnb started sending out tweets that made us wonder in our Slack chat whether their Twitter account had been hacked by an MFA student: Sleep in their beds, so you may know their dreams. — Airbnb (@Airbnb) July 14, 2015 Sit at their tables, so you can know their tastes. — Airbnb (@Airbnb) July 14, 2015 Go look through their windows, so you ca ...
It’s been three weeks since Apple Music’s release, and I’ve come to a decision: I’m canceling my Spotify Premium subscription and going with Apple Music as my paid streaming service of choice. The reason? It’s pretty simple: T-SWIFT! (There—I said it. I’m not ashamed.) On a service level, I feel pretty much exactly the same about Spotify and Apple Music.
If you read this site, you know that editors and reporters leaving journalism to go work for brands is kind of a thing—so much so that tech publication Pando even made a quiz to help people decide whether to make the leap, and where they should go. Some of these new relationships have a storybook ending.
When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession.
Here’s what you missed while learning about emojis from Blake Griffin… 21 Content Marketing Predictions for the 2nd Half of 2015 This week, I rounded up content marketing predictions for the next 6 months from the wisest minds in Contently’s office. (Well, almost—the dogs declined to participate.) Check out all 21 and tell us whether we’re clairvoyant, arrogant, or just really ...
One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17 predictions for 2015, but in the past six months, the industry has evolved rapidly. No way were we waiting another six months to look into our crystal ball to admire how good looking ...
For years now, we’ve been hearing a lot about how editors at young media companies are using predictive algorithms and analytics tools to figure out what audiences want. This past month, we’ve been hearing about the inverse: Tech giants like LinkedIn and Apple hiring human editors to supplement their content algorithms.
My first real paying editorial job was as the social media editor at a fast-growing parenting site for hip Park Slope moms. It was 2010, a terrible time to get an editorial job, but a great time for bullshitting if you were young and knew how to use Twitter. I had little idea what I was doing as a social media editor, but after years of being raised by a team of women in my mom ...