Joe Pulizzi

  • Tackling Diversity in the Marketing World

    In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men. When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.

    Joe Pulizzi/ Content Marketing Institute- 16 readers -
  • This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In our special three-year anniversary (and one millionth download) episode, Robert and I dig back into the archives and discuss what’s brought us success in our careers. We also share what we’ve seen work — and not work — in enterprises around the world when it comes to content marketing.

    Joe Pulizzi/ Content Marketing Institute- 16 readers -
  • 10 Content Marketing Roles for the Next 10 Years

    “What roles do I need to be successful with a content marketing approach?” Several years ago, I started thinking about how to categorize content marketing roles. Given so many moving parts in effective content marketing programs, it’s imperative that everyone involved knows who is responsible for each task, and that all the most essential tasks are documented in your content marketing strategy.

    Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • A Simple Approach to Document Your Content Marketing Strategy

    I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.

    Joe Pulizzi/ Content Marketing Institutein Content- 16 readers -
  • Content Marketing Takes a Turn for the Better: New 2017 Research

    If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment, the energy and momentum we are seeing right now are far more positive. In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—Nort ...

    Joe Pulizzi/ Content Marketing Institutein Content- 20 readers -