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In January I had the opportunity to do a guest lecture about content marketing at Texas Tech University. It was a great experience and one of the highlights of my marketing career so far, but it also got me thinking about something. What should universities be teaching kids to prepare them for a career in digital marketing? Back when I was in school from 2001 to 2005, this w ...
Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to know the key differences between Google and Facebook Ads so you can leverage each ...