joel carlson

  • The Digital Marketers Guide to Using Images on Social Media to Add Value Pt. 1

    When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

    TopRank®in Social- 19 readers -
  • 6 of The Top B2C Brands That Are Rocking Instagram

    What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men to women users is fairly balanced, with men at 51% and women ...

    TopRank®in Social Mobile- 21 readers -
  • 7 Steps for Using Periscope to Better Engage Your Target Audience

    One of the most important jobs we have as marketers is to find a way to be the best answer for our customers, when and where they are looking. With so many new platforms to test on a consistent basis, it can be hard to move through the clutter and find ways to connect that will better engage your target audience. Social media platforms provide new opportunities to resonate with your customers.

    TopRank®- 17 readers -
  • How to Make a Marketing Impact with Instagram

    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media.

    TopRank®in Social How To's- 13 readers -