Joel Klettke

  • How to Create Guest Post Guidelines for Your Blog

    Accepting guest posts should be a lot easier than it is. If you’re looking for a way to expand the amount of content on your site while building relationships and tapping into the authority/audiences of other people, opening your site up to guest posts is a smart move. Sites like Moz, Torque and even Medium have built their businesses on outside contributions, and when the pro ...

    Joel Klettke/ iAcquirein How To's- 28 readers -
  • What to Do When Your Staff Won’t Blog

    “write a blog post,” they said! “It’ll be fun,” they said! One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying ...

    Joel Klettke/ iAcquirein Blogging- 27 readers -
  • For Brevity’s Sake: In Defense of Short Content

    This will be my shortest post on this blog. Buffer’s now-famous “Ideal Length of Everything Online,” pegs the ideal length of a blog post at seven minutes, or 1,600 words. SERP IQ analyzed post lengths for SEO and found that sites ranking in the top 10 across 20,000 keywords all had at least 2,000 words. Bill Sebald explained that Google needs sufficient content to judge semantic relevance.

    Joel Klettke/ iAcquirein Content- 35 readers -
  • Is Cooperative Content the Future of Content Marketing?

    What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.

    Joel Klettke/ iAcquirein SEO Content- 42 readers -
  • The Undead: Guest Blogging in 2015 and Beyond

    There’s no nice way to say it: SEOs ruined guest blogging for everybody. Immediately following the first Penguin algorithm update in April of 2012, spammy link sources like garbage directories, forums and blog comments were being devalued/penalized, and the SEO world sought a newer, “safer” source of anchor-text rich links.

    Joel Klettke/ iAcquirein SEO Blogging- 37 readers -
  • 4 Ways Content Marketing Must Change in 2015

    I’m not a big fan of content marketing prediction posts. It’s not that they aren’t informative or intelligently written; it’s just that instead of data-driven analysis of upcoming trends, predictions usually amount to that author’s wishlist, stocked full of noble aspirations for marketers around the world.

    Joel Klettke/ iAcquirein Content- 19 readers -
  • Keeping Your Content Relevant

    What is it about your content that draws people in and keeps them coming back? Relevance. It seems a rather obvious, if not mundane point: Create relevant content. We’ve all heard it, and frankly, nobody deliberately sets out to create something that’s irrelevant. And yet it happens far more often than it should.

    Joel Klettke/ iAcquirein Content- 15 readers -
  • How to Interview an Expert Without Looking Like an Idiot

    Whether it’s getting an “in” with an influencer, intriguing a new audience or adding a totally unique angle to an existing idea, tapping the right people on the shoulder for their insight with an expert interview is a move that makes a lot of sense for brand publishers. Unfortunately, it’s incredibly easy to either mess up or miss potential.

    Joel Klettke/ iAcquirein How To's- 24 readers -
  • Journalists vs. Copywriters: Who Wins the Brand Publishing Battle?

    Last week, i accidentally stumbled into a war. As I was reading one evening, I came across two articles—one laying claim to brand publishing for journalists, and the other pushing back and saying that copywriters ought to rule the roost. It occurred to me then that brands themselves might be staring down this problem.

    Joel Klettke/ iAcquirein EMail- 21 readers -
  • 10 Awesome Brand Publishing Tools You’ve Never Heard Of

    it sometimes seems like there are more tools out there than jobs that actually need doing. Standing tall in the crowd of available options are the juggernaut tools that seem to make every round-up post: for finding writers, Skyword for managing the writing process, for creating infographics, Basecamp or Trello for project management - and so on.

    Joel Klettke/ iAcquire- 14 readers -
  • Has Your Content Marketing Been Doomed From the Start?

    is your brand publishing getting off on the right foot? Nobody goes into content marketing with the intention to fail, but most don’t realize that the way you venture into things will set the foundation for whether or not your efforts are going to pay off. There’s no need to try and get everything perfect or become paralyzed at the risk of doing things wrong but before you get ...

    Joel Klettke/ iAcquirein Social Content- 24 readers -
  • What’s Better: Publishing Onsite or Off?

    where should your content live? The answer seems to change depending on who you ask, from staunch advocates of always publishing your work on your own site to those who publish virtually all of their work on sites they don’t own. There are great arguments on both sides (and right down the middle), but there are also many differing perspectives to think about (SEO, leads, conversions and so on).

    Joel Klettke/ iAcquirein Social- 16 readers -
  • Is Google+ Authorship Still Worth it?

    Well, Google kicked another hornets’ nest. On June 25th, Google’s John Mueller announced Google’s intention to remove every last author photo and circle count from search results, replacing them with a teeny-tiny gray line that cites the author’s name. In his words, this was a move intended to ”Clean up the visual design of our search results, in particular, creating a better m ...

    Joel Klettke/ iAcquirein Social SEO Google- 43 readers -
  • 3 Bad Business Blogging Strategies You Might be Using

    If you’ve heard it once, you’ve heard it 1,000 times: “your business should be blogging.” But while everybody is quick to offer up that advice and even outline a hundred thousand good reasons why (a Google search for “Why your business should be blogging” yields about 1,420,000,000 results), fewer seem capable of tackling the trickiest question of all… How do you make it happen? ...

    Joel Klettke/ iAcquirein Social- 31 readers -
  • Keep it Real with Authorship

    Google Authorship was a shake-up for the online community. Suddenly, authors and their content could be tied together, and people could be recognized as authoritative entities on subject matter. But in all the excitement, focus has been put in the wrong place. In this piece, I look at why chasing the metrics surrounding the debated idea of author rank isn’t worth your time.

    Joel Klettke/ iAcquirein SEO- 26 readers -
  • Testify, Part II: How to Get Credible Customer Testimonials

    If you struggle to get testimonials or the ones you’re getting are wimpy, this is for you. In my last post, I revealed the “how” and “where” behind using testimonials on your website to boost conversions and give your business some serious street cred. But what if the problem you’re facing is even getting testimonials in the first place? I’m going to lay out a system you can u ...

    Joel Klettke/ iAcquire- 17 readers -