Joel Windels

  • The importance of market research: Launching a new product

    Launching a product in an established industry is extremely difficult. Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market. Understanding your customer is often quoted as essential in most areas of marketing.

    Joel Windels/ Econsultancy -
  • The importance of market research: Launching a new product

    Launching a product in an established industry is extremely difficult. Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market. Understanding your customer is often quoted as essential in most areas of marketing.

    Joel Windels/ Econsultancy- 2 readers -
  • Taking advantage of trends in social media

    Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market.

    Joel Windels/ Econsultancyin Social- 5 readers -
    Earlier about the same topic:
  • Taking advantage of trends in social media

    Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market.

    Joel Windels/ Econsultancyin Social -