joey kovac

  • RLSAs and Promotions: A Killer Q4 Combo

    Q4 is the season for giving. Luckily for search marketers, RLSAs are the gift that keeps on giving. If Q4 is peak seasonality for your company or client, your products likely mak ...

    3Q Digital- 7 readers -
  • Google Shopping: How and Why to Segment Brand vs. Non-Brand

    Google Shopping: How and Why to Segment Brand vs. Non-Brand Posted: 05.09.2016 Have you ever thought, “I wish I could segment my Google Shopping campaigns by brand and non-brand?” Well, guess what? You can! We often recommend our Alpha/Beta structure for Google Shopping to achieve this when it makes sense to separate your Google Shopping into isolated brand and non-brand campaigns.

    3Q Digitalin Google How To's- 19 readers -