Johanna Juchem

  • The Hierarchy of Effects – An Application Hypothesis

    In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the links will be a by-product. Whilst being at uni, I thought a lot of the marketing concepts that we learned were quite boring – so old fashioned.

    Johanna Juchem/ SEOgadget- 9 readers -
  • The 4P’s of Content Marketing

    I’m still very new to the SEO world, but I have had a passion for great Marketing and Branding for a long time, so let’s talk a little bit about a Marketing concept that I deem to be of great importance, yet often find neglected. Integrated Communications To create a great brand, you need consistent, integrated Marketing communications.

    Johanna Juchem/ SEOgadgetin Content- 12 readers -