John Beveridge

  • Technology Sales and Marketing With The NVTC

    I'm please to announced that I will be chairing the Northern Virginia Technology Council Business Development, Marketing and Sales Committee as of June 1, 2017. The Northern Virginia Technology Council (NVTC) is the membership and trade association for the technology community in Northern Virginia.

    John Beveridge/ The Inbound Growth Blog- 22 readers -
  • 4 Killer Marketing Ideas For Technology Companies

    This blog post was originally written on July 1, 2014. It has been updated to reflect the current business and marketing enironment. Many technology companies have beautifully engineered products and services, but aren't exactly sure how to monitize their technologies effectively. While they use processes like "lean" and "agile" in product development, they don't devote the sam ...

    John Beveridge/ The Inbound Growth Blogin EMail- 14 readers -
  • The Most Important Element Of Technology Company Marketing

    So what do you think the most important element of technology company marketing is? Some would say the product or service is most important. Elegantly designed software that performs its designated task is super important. An efficient process that allows organizations to optimize their IT performance and spend is also critically important.

    John Beveridge/ The Inbound Growth Blog- 19 readers -
  • 3 Ways To Boost Your Brand In Professional Services Marketing

    Early in my career, a mentor told me his philosophy about marketing. As a business owner of a regional insurance that successfully competed with global brokers, his idea was that the purpose of marketing is to make you look bigger than you really are. I will rephrase that to reflect what I've come to believe over the years: the purpose of marketing for SMB professional servic ...

    John Beveridge/ The Inbound Growth Blogin EMail- 21 readers -
  • The Ultimate Professional Services Business IQ Test Question

    Here is a question designed to test your business IQ: If you're given a choice between maximizing profits on a customer or maximizing customer satisfaction, which would you choose? The obvious answer is to maximize profits and customer satisfaction, which often happens. But that's not an option in this exercise. You have to choose either maximizing profits or customer satisfaction.

    John Beveridge/ The Inbound Growth Blog- 19 readers -
  • 3 Key Criteria For The Professional Services Buying Process

    Like most professional services purchases, outsourcing your inbound marketing is like hiring a senior employee. Many buyers evaluate hiring an inbound marketing agency in much the same way the would purchase computers. But purchasing professional services is much different. Warren Wittreich wrote an article in the March 1966 (no, that's not a typo) entitled, "How To Buy/Sell ...

    John Beveridge/ The Inbound Growth Blog- 28 readers -
  • 7 Amazing Tips From Wistia To Jumpstart Your Video Marketing

    Business video hosting provider Wistia is dedicated to helping businesses of all sizes excel in their video marketing.Think of Wistia as a YouTube on steroids. Wistia not only hosts your videos, but provides useful video analytics, editing capabilities and a lead generation platform. As a HubSpot Agency Partner, we really like the built-in integration to the HubSpot marketing software.

    John Beveridge/ The Inbound Growth Blogin EMail- 15 readers -
  • 3 Ways To Establish Trust In Your Professional Services Marketing

    Trust is the essential currency of professional services marketing. Think about it - are you going to have an attorney represent you that you don't trust deeply? Are you going to have a tax accountant handle your tax returns if you don't have faith in them? Of course you're not going to. If you're not trustworthy, you won't even be considered when someone is buying professional services.

    John Beveridge/ The Inbound Growth Blog- 25 readers -
  • 5 Pillars For Your Professional Services Marketing Strategy

    It's a great time for selling professional services. The down economy of the past five years has caused many businesses to outsource non-core business functions like accounting, legal, marketing and insurance so that they can concentrate on their primary business mission. The constantly increasing cost of hiring employees and associated regulation has accelerated the trend of ...

    John Beveridge/ The Inbound Growth Blogin EMail- 31 readers -
  • 10 Essential SMART Goals for Online Lead Generation

    It's that time of year again. No, not the holiday season. I'm talking about revenue growth planning time for SMB companies. If you're selling the way your customers want to buy, you're probably using inbound marketing techniques for online lead generation. What kind of goals are you setting to hit your revenue goals? Savvy business owners are using SMART goals to keep their ...

    John Beveridge/ The Inbound Growth Blogin EMail- 30 readers -
  • Top Sales and Marketing Tools in 2017 | SlideShare

    There are a wide array of free and low-cost sales and marketing tools that allow even the smallest business to compete effectively against larger, more experienced competitors. We compiled a few of our favorites to share with the Northern Virginia Technology Council (NVTC) Business Development, Marketing and Sales Committee in th ...

    John Beveridge/ The Inbound Growth Blog- 22 readers -
  • 3 Professional Services Marketing Trends To Watch In 2017

    Competition in the professional services marketing arena has become fierce. If you're using the same tactics you used 3 years ago, you face an uphill battle to attract the attention of qualified buyers. Consider the fact that 27,000,000 pieces of content are shared each day! It's no longer enough to push out generic content and hope that somebody pays attention.

    John Beveridge/ The Inbound Growth Blogin EMail- 35 readers -