john bonini

  • How to Get Your Leadership Team To Blog More Effectively

    As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. When Matt, one of our consultants, asked her why her strategy wasn’t working, her exhale said it all. “My bosses won’t give it a chance.

    Convince and Convertin Content- 8 readers -