John Bonini

  • 25 Essential Questions For Understanding Your Ideal Customer

    Earlier this week, as I often do, I slipped into one of our consultant's offices to listen in on a call. These calls are an incredible resource for a marketer, as it provides behind the scenes access to moments of vulnerability not often seen in a business professional. It's not uncommon to hear them refer to their kids and other personal aspirations as a means to convey the ...

    John Bonini/ The IMPACT Blog- 8 readers -
  • How to Write a Sales Email That Actually Gets a Response

    When was the last time you responded to any type of interruptive advertisement? If you're anything like most modern consumers, it was probably sometime during the Clinton administration. Thankfully the inbound marketing movement has helped businesses adapt their strategy to align with this changing behavior, however it's also caused practitioners to freeze up when asked abou ...

    John Bonini/ The IMPACT Blogin EMail- 8 readers -