John Bonini

  • My Last Post as Marketing Director at IMPACT

    This will probably be the hardest blog post I'll ever write, which is apropos, as it mirrors one of the hardest decisions I've ever had to make. For the past four years I've had the incredible fortune and honor to serve as marketing director at IMPACT, an agency that's not only been extremely successful in a ridiculously short period of time, but also progressive in its stru ...

    John Bonini/ The IMPACT Blog- 10 readers -
  • Writing for 300 Million People: My Time As A Presidential Speechwriter

    You’ve probably never heard of John Pollack before. And who could blame you? He’s a fairly soft-spoken, unassuming writer from Ann Arbor, Michigan who began his career covering the sewer commission (among other things) in suburban Connecticut. While an honorable choice of profession, it’s not typically the platform you’d expect from someone who eventually had the largest audie ...

    John Bonini/ The IMPACT Blog- 15 readers -
  • Where Your Most Valuable Website Visitors Come From

    When I was a kid, I’d often laugh at the kids who ran around on Halloween as if it were a contest to see who could get the most candy. (It was.) I wasn’t laughing at the adolescent nature of it all, but rather the fact that I was smarter than they were, as I knew exactly which houses to go to – some out of the way – that gave out more candy than the average split-level ranch.

    John Bonini/ The IMPACT Blogin Social Google Twitter- 12 readers -
  • Are Your CTAs Competing With Each Other & Hurting Conversions?

    I’ve always found it curious that, as marketers, our default mindset is always to do more. More traffic. More leads. More tweets. More blog posts. More conversion opportunities. At some point, however, the savvy marketer takes a step back and asks, “is ‘more' actually helping?” Conversion rate optimization is far more complex than simply doing more of anything.

    John Bonini/ The IMPACT Blog- 9 readers -
  • The Art of Writing Button Text That Can Double Your Conversions

    While I’m not one for routines, every Sunday starts the same way for me. I wake up, head for breakfast with my friend Justin, order the full stack of blueberry pancakes (because I don’t play), and finally, head to the local bookstore. I buy a lot of books. Some might say it’s a problem, but other than my complete disregard for the environment – I've tried! I just can't get in ...

    John Bonini/ The IMPACT Blog- 14 readers -
  • 5 Upward Trends That Will Help Outline Your Marketing Budget for 2015

    Being known for having a split personality is rarely ever seen as positive. (Not to be confused with alter-ego. Clark Kent – I gotchu.) Nope. Split personalities are often dubbed “crazy.” Anyone able to transition from one personality to the next in the time it takes one to sneeze is certifiably off the reservation. Well...during budget season, this is just about every marketing executive.

    John Bonini/ The IMPACT Blogin EMail Twitter- 7 readers -
  • What Building A “Remarkable” Product Actually Means

    The word "remarkable" is one of those words that marketers love to say. Kinda like how Kanye West loves to say his own name. Or how Samuel L. Jackson loves to say...well, you know. In each case, the word(s) suffer from overuse. and worse, lose their meaning altogether. "Remarkable" has joined the ranks of the word "viral" when it comes to annoyingly ambiguous marketing speak.

    John Bonini/ The IMPACT Blog- 9 readers -
  • How We Increased Conversions on Our Blog Posts by 78%

    Usually I stay away from writing titles with crooked numbers in them like this. But six months ago we made a pretty big change to our blog, and I’ve been sitting on this data, just waiting to share it with you. Because it’s huge. At least, it has been for us. And that should serve as a disclaimer; there is no substitute for testing things for yourself, whether it’s advice ...

    John Bonini/ The IMPACT Blogin Content How To's- 9 readers -
  • Don’t Roll the Dice: 4 Rules for Pricing Your Software Product

    I had a pretty candid phone conversation last week with the CEO of a newly-launched software startup who told me, “we spent so much time thinking about engineering the product that we completely neglected the marketing and sales aspect of the launch.” But hey, when you’re in the trenches developing a product, many things tend to take a backseat to the engineering process. Sleep. Food.

    John Bonini/ The IMPACT Blog- 9 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    Last March, Copyblogger ceremoniously removed the ability to post comments on the blog. While the reaction from in-house copyeditors was surely one of ecstasy, the response from readers was one of confusion. Said one user on inbound.org: "This doesn't make much sense to me. When I discover a blog post, I expect relevant conversations to be happening in the comments, even i ...

    John Bonini/ The IMPACT Blogin Facebook Twitter YouTube- 12 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    Last March, Copyblogger ceremoniously removed the ability to post comments on the blog. While the reaction from in-house copyeditors was surely one of ecstasy, the response from readers was one of confusion. Said one user on inbound.org: "This doesn't make much sense to me. When I discover a blog post, I expect relevant conversations to be happening in the comments, even i ...

    John Bonini/ The IMPACT Blogin Facebook Twitter YouTube- 9 readers -
  • No Sh*t vs. Oh Sh*t Marketing

    I recently gave a talk on this topic at HubSpot’s INBOUND conference in Boston, and because of the overwhelmingly positive response, I figured I’d share the concept (as well as my affinity for swearing in front of a large room of mostly strangers) with you here. Truth be told, I was reluctant to give the talk at first, as the audience was made up of mostly HubSpot Partners.

    John Bonini/ The IMPACT Blogin Social Facebook Twitter- 6 readers -
  • HubSpotters: You’re Not Just An Inbound Marketer Anymore

    Eight years ago HubSpot changed the way we all think about marketing. All it took was two friends with a dream, a common frustration, and the determination to combine the two. The result was the most comprehensive solution to digital marketing SMBs had ever experienced. Suddenly, after a while of course, it wasn’t so hard to generation attention a ...

    John Bonini/ The IMPACT Blog- 5 readers -