John Cosley

  • New insights on the customer decision journey

    For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand the customers behind those clicks and where they ...

    John Cosley/ Search Engine Land- 19 readers -
  • Journey to better paid search ROI with this travel ad copy data

    As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture the imaginations (and dollars) of soon-to-be vacationers searching for their next big trip. Many travel brands will increase their PPC spend in June and follow up with another increase in July, so now is the time to prepare if you want to compete.

    John Cosley/ Marketing Land- 21 readers -
  • 4 Search Advertising Trends To Watch

    At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy if you’re behind the curve. I took some time to look at the trends we’re seeing at Bing Ads, where I work. Based on unprecedented access to search data, observing advertiser adoption patterns and gauging client interest, here are some predic ...

    John Cosley/ Marketing Landin Paid Search- 26 readers -
    Earlier about the same topic:
  • 4 Search Advertising Trends To Watch

    At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy if you’re behind the curve. I took some time to look at the trends we’re seeing at Bing Ads, where I work. Based on unprecedented access to search data, observing advertiser adoption patterns and gauging client interest, here are some predic ...

    John Cosley/ Search Engine Landin Paid Search SEO- 38 readers -