John E Lincoln

  • Beginners’ guide to Bing Ads management

    You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though.

    John E Lincoln/ Search Engine Landin Paid Search SEO- 20 readers -
  • The 4 daily habits of the most successful SEOs

    If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO.

    John E Lincoln/ Search Engine Landin SEO- 32 readers -
  • 9 things most people don’t understand about SEO

    SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank.

    John E Lincoln/ Search Engine Landin SEO- 40 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic. We hope you enjoy this resource.

    John E Lincoln/ Search Engine Landin SEO- 34 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results in a poor index of their site.

    John E Lincoln/ Search Engine Landin SEO- 42 readers -
  • 6 Big Mistakes That SEO Rookies Make

    When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.

    John E Lincoln/ Search Engine Landin SEO- 20 readers -