John E Lincoln

  • Beginners’ guide to Bing Ads management

    You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though.

    John E Lincoln/ Search Engine Landin Paid Search SEO- 17 readers -
  • Simple tips to get your app indexed, ranked & installed

    Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about. Here’s how you can optimize your app to get the best possible rank.

    John E Lincoln/ Search Engine Landin SEO- 23 readers -
  • The 4 daily habits of the most successful SEOs

    If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO.

    John E Lincoln/ Search Engine Landin SEO- 31 readers -
  • 9 things most people don’t understand about SEO

    SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank.

    John E Lincoln/ Search Engine Landin SEO- 39 readers -
  • Infographic: The ultimate guide to SEO-friendly URLs

    When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic. We hope you enjoy this resource.

    John E Lincoln/ Search Engine Landin SEO- 32 readers -
  • 7 proactive ways to jump-start your SEO before a site launch

    You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results in a poor index of their site.

    John E Lincoln/ Search Engine Landin SEO- 42 readers -
  • 6 Big Mistakes That SEO Rookies Make

    When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.

    John E Lincoln/ Search Engine Landin SEO- 20 readers -
  • The SEO And User Science Behind Long-Form Content

    Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly, long-form content can make you look like more of an expert in your field, increase the likelihood of e ...

    John E Lincoln/ Search Engine Landin SEO Content- 43 readers -
  • The Ultimate Guide To Bing Webmaster Tools

    Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is actually more advanced — and caters more to SEO professionals — than its Google counterpart, Google Search Console. For this, I give them a round of applause.

    John E Lincoln/ Search Engine Landin SEO- 69 readers -
  • What Is Black Hat Social Media & Does It Affect SEO?

    Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat social media influences search engine optimization (SEO). So let's open up the topic.

    John E Lincoln/ Search Engine Landin Social SEO- 51 readers -