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Email marketing might be one of the most mature online marketing techniques available to today’s marketer, but it is still an incredibly hot topic for organizations hoping to drive a significant return on investment from their marketing budget. Despite this, it is an often misunderstood medium with many marketers unsure exactly how they can deliver optimum results while keepi ...
I started my career in the newspaper industry long before the Internet and 24/7 news channels completely disrupted the business. I was lucky, I jumped on the Internet bandwagon long before most of my colleagues saw it as a real opportunity (or a threat). While I was busy learning how to code and build commercially viable online properties they, in my humble opinion, fiddled while Rome burned.