John Hayes

  • A Crash Course in Email Marketing

    Email marketing might be one of the most mature online marketing techniques available to today’s marketer, but it is still an incredibly hot topic for organizations hoping to drive a significant return on investment from their marketing budget. Despite this, it is an often misunderstood medium with many marketers unsure exactly how they can deliver optimum results while keepi ...

    John Hayes/ Vocus Blogin EMail- 12 readers -
  • Why the Trade Press Should Worry About LinkedIn

    I started my career in the newspaper industry long before the Internet and 24/7 news channels completely disrupted the business. I was lucky, I jumped on the Internet bandwagon long before most of my colleagues saw it as a real opportunity (or a threat). While I was busy learning how to code and build commercially viable online properties they, in my humble opinion, fiddled while Rome burned.

    John Hayes/ Vocus Blogin Social EMail- 22 readers -