- Our Blog
Let’s start with a simple truth: Far too many brands let battles with compliance keep them from creating content that their audiences care about. The thing is, it doesn’t have to be this way. As the vice president of enterprise services at Contently, I navigate legal approvals on a regular basis. We work with some of the biggest and most prolific brands on Earth when it comes ...
Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog, and she wanted Bill Marriott to write it.
When a brand publishes a story, the process usually goes something like this: Marketing teams edit for voice, style, and compliance with industry regulations, licensing, avoiding slander, etc. → a lawyer reads the story, notifies the preceding stages which elements are noncompliant, and requests revisions → the writer, artist, editor, and marketing teams make revisions and res ...