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Mobile tipping point: What Antarctica, Nepal, and the Isle of Man say about the future of phones Posted: 01.25.2016 In Antarctica, there’s almost no bandwidth. Yet scientists download and play Candy Crush. In Syria, there’s almost no country. Yet parents worry about kids spending too much time with technology. In American Samoa, there’s no other land for 2,000 miles.
Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. Global mobile users, with data from Ericsson and TUNE We hear the big numbers all the time.
Why m-commerce mobile ads just jumped 9X TUNE sees billions of ad events every single month. Billions of app installs, and billions of both brand and performance ads. Recently, we saw that m-commerce ads on mobile jumped a staggering 9X. The occasion was Cyber Monday. Black Friday and Cyber Monday, of course, are two of the premier shopping days in the U.S.