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Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as "personas" or "business intelligence," the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence goldmine.
I had the pleasure of speaking at HeroConf in Portland, OR last week. Mingling with the best and brightest in the digital advertising industry is always a treat! Speaking to a smart audience is great, but the icing on the cake is sharing a panel with the best our industry has to offer. This year, Frederick Vallaeys and I spoke on product listing ads for e-commerce advertisers.
February 24th, 2015 John Lee Posted in Display Networks, Facebook Ads, Google AdWords, LinkedIN Ads, Twitter Ads | No Comments » As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads ruled the day. No images. No mess. No fuss.
In the world of PPC, we are surrounded by tags of all shapes and sizes. Our landing page URLs have tags. Our websites have tags. And all of these tags, pixels, codes, and parameters communicate with each other. The proper implementation of these tags is paramount to successful PPC campaign management - without clean data, we can’t do our jobs.
February 10th, 2015 John Lee Posted in AdWords Editor, Mobile | No Comments » Google AdWords has a knack for giving us great features… and then burying them. Or not supporting them in AdWords Editor. Even for someone who does PPC full time and then some, it is easy to miss this kind of stuff. One example is the ability to target mobile app placements on the Google Display Network (GDN).
November 3rd, 2014 John Lee Posted in Facebook Ads | No Comments » Logged in to manage a client’s Facebook Ads account today and was greeted by a friendly update announcement. Turns out that targeting, placement and bidding settings are moving from the ad level to the ad set level. Yes, you read that correctly.
October 30th, 2014 John Lee Posted in Agency Life, PPC Industry, PPC Tactics | No Comments » Final destination. The end. You can’t cheat death… or at least you can’t cheat the performance of your PPC campaigns. Knowing that a final destination is inevitable, we are forced to plan ahead. What are your goals? What is the end game? Prepare for it or the results will be violent and unexpected.
OK, enough with the random "war time meets Pirates of the Caribbean" analogy and onto the Facebook Ads strategies! Facebook Ads has been around long enough that it is no longer considered new. However, much like it’s search-cousins AdWords or Bing Ads, the feature sets change frequently. This leaves all of us in a constant state of learning and testing to find what will gener ...
October 20th, 2014 John Lee Posted in Agency Life, Halloween 2014, PPC Industry | No Comments » You all remember when you first watched The Exorcism. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup all over the place! Exorcist doe ...
For quite some time now, PPC practitioners have been telling you (or have been told) to steer clear of Bing Ads’ Syndicated Search Partner network. The "partner" sites are often irrelevant or simply send junk traffic. Many lead generation campaigns can see great conversion rates - but often this ends in frustration once it is realized a large chunk of those leads are incomplete forms, etc.
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, but extended into blogs and conference settings.
Twitter Ads has been my personal muse for some time now, and that notion hasn’t slowed down one bit. Why? Much like their counter parts at Facebook, the Twitter Ads team continues to innovate and drive their advertising platform forward. Seriously, I catch myself mumbling, “where do they get all of those wonderful toys!” The base ad platform hasn’t changed much over the past couple of years.
The most famous line of everyone's favourite movie. In the film's climactic sc ...
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed unders ...