john lincoln

  • 7 advanced conversion strategies you probably don’t know

    If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be time to take your conversion optimization efforts to the next level. To that end, you’ll want to split-test a number of CRO (conversion rate optimization) strategies that you’re probably not trying. Here are seven of them. 1.

    Marketing Land- 7 readers -
  • The 4 daily habits of the most successful SEOs

    If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO.

    Marketing Landin SEO- 18 readers -
  • 9 things most people don’t understand about SEO

    SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank.

    Marketing Landin SEO- 22 readers -
  • 8 simple tweaks to make your OK product shine online

    Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s also not the worst — but you still have to sell it! So, how can you meet your goal of selling this mediocre product? How can you present it in the best possible light and distinguish it from other options? Thank goodness for the internet; yo ...

    Marketing Land- 12 readers -
  • 23 Ways to Build Colossal Pre-Launch Product Buzz

    Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz.

    Jeffbullas's Blogin Social EMail Content Facebook Blogging- 18 readers -
  • 6 Big Mistakes That SEO Rookies Make

    When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.

    Marketing Landin SEO- 13 readers -
  • The Six Biggest Mistakes In Corporate Blogging

    Content marketing, like any other business initiative, is a learned skill. It’s not as simple as sitting down at your keyboard and typing out a few bits of advice relevant to your niche. (It actually used to be a lot like this, but now it is much more competitive.) In fact, corporate blogging is a learned discipline, just like accounting, marketing and good management.

    Marketing Landin Content Blogging- 18 readers -
  • A Step-By-Step Guide To Becoming An Influencer In Your Industry

    Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their industries. Influencers have insight and actionable information, and because of that they attract the eye of even major brands. In short: Influencers have power. It’s possible that someday soon you will have an amazing service, product or idea tha ...

    Marketing Landin Social Twitter- 13 readers -