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Competition is the essence of capitalism. That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for entrepreneurs, though. They have to stay vigilant to make sure they aren’t losing market share to peers in their industry.
Squeeze more traffic and conversions out of your old content with these 9 content hacks that can help you repurpo ...
If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be time to take your conversion optimization efforts to the next level. To that end, you’ll want to split-test a number of CRO (conversion rate optimization) strategies that you’re probably not trying. Here are seven of them. 1.
If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO.
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank.
The first rule of content marketing is to drive traffic to your blog. From there, the idea is to convert at least some of that traffic into paying customers. The law of averages dictates that the more traffic you have, the more people you’ll convert. More conversions lead to more revenue. More revenue is good.
You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to do pre-launch SEO. This results in a poor index of their site.
Maybe you’ve been there. Your product is out there, and it’s okay. It’s not great, and it’s not the best one available — although it’s also not the worst — but you still have to sell it! So, how can you meet your goal of selling this mediocre product? How can you present it in the best possible light and distinguish it from other options? Thank goodness for the internet; yo ...
Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz.
When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history.
Content marketing, like any other business initiative, is a learned skill. It’s not as simple as sitting down at your keyboard and typing out a few bits of advice relevant to your niche. (It actually used to be a lot like this, but now it is much more competitive.) In fact, corporate blogging is a learned discipline, just like accounting, marketing and good management.
What are people saying about your brand online? Is your company receiving good publicity? What are customers telling their friends on social media about your products or services? It’s important that you know the answer to those questions. If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities.
Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their industries. Influencers have insight and actionable information, and because of that they attract the eye of even major brands. In short: Influencers have power. It’s possible that someday soon you will have an amazing service, product or idea tha ...
In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate the value of your work to supervisors or clients. Over the last couple of months, while preparing the syllabus for my next UC San Diego class and doing research for clients, I compiled and reviewed an extensive list of analytic ...