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Digital advertising may be growing, but many brands are still ill-equipped, or just downright unwilling, to making it an integral component of their marketing plans. We asked brands at the Digiday Brand Summit in Deer Valley, Utah, the same question: “What is the biggest internal challenge brands face in adapting to digital?” The answers ranged from having to educate some mark ...
Social platforms, notably Facebook, are starting to shift away from the airy talk of “brand engagement” and instead offer more nuts-and-bolts ad offerings. But one area remains from the bygone “join the conversation” era: Comments on ads. Naturally, this often backfires on brands. They can find themselves the subject of mass ridicule, leaving some wondering why brands pay for negative publicity.