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Case Study: How One Campaign Made Over $50,000 By: John McIntyre Topics: Email Marketing So you want to run an autoresponder campaign. But not just any campaign, one that makes you money…a lot of money. You’ve heard the stories, right? Of those guys who send out an email series and within weeks their bank accounts are flooded with cash, they’ve got dozens of new happy cus ...
Marketers Guide to Maintaining Your Email List By: John McIntyre Topics: Email Marketing So, you’ve got an email list. Hooray! Now comes the hard part, maintaining your email list. Doh. You didn’t think your list just took care of itself as you built it, did you? Because it doesn’t. Once you have a steady stream of subscribers opting into your list, you work isn’t done.
10 Email Marketing Campaigns Every Business Should Be Running By: John McIntyre Topics: Email Marketing Too many brands are blowing it when it comes to email marketing. They’ve got to stop. Truth is, in today’s marketing if you don’t have any email marketing campaigns you’re likely missing out on money. A lot of money. No one likes that.
Did you know the average email open rate hovers around 30% and the average click through rate is between 3 and 5%? According to this recent benchmark data report from HubSpot earlier this year, it’s true. Oof, those numbers are hard to handle even on a good day. And if you suck at email marketing? You’d be begging to get just 3% of people clicking your links.
Getting website readers to subscribe to your email list is only half the battle. The real challenge is getting subscribers to actually click the links inside your emails. This is where the action really happens. Let’s face it, if you can’t get your subscribers to click, you’re missing out on customers. And money. No one likes that.
There is no way you’re going to see the success you really want to achieve without getting the most out of your email list. But, before you can even get there, you have to be building it. Now, the question is, are you doing enough? Building a huge list is a lot more work than slapping a “subscribe here” button on your sidebar and hoping for the best. It takes work and strategy.
Question: Did you know that email marketing has an ROI of 4,000%? Unbelievable, isn’t it? That jaw-dropping statistic is straight from the Direct Marketing Association, the world’s leading independent organization for data-driven marketers. According to their research, email marketing delivers a whopping $40 per dollar spent.