- Our Blog
How do people want to learn about your brand? It’s a question that marketers have struggled with for years. But, if you want to spread brand awareness and attract new customers, you can give these six techniques a try. Hear it from brand owners It’s no secret that the biggest brand advocates are the owners of the business.
What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company: A little math hints at the potential. Suppose you’re a mid-sized company with a total of 5,000 followers altogether on Twitter, Facebook ...
“There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as a purpose-driven business, aka a profit-earning enterprise with a conscience.
If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions, and boost sales. But not all PPC strategies are equally effective. Follow these 5 tips to make sure you’re getting the greatest bang for your buck with your PPC campaign in 2016. Zone in on the right audience at the right time.
Due to fallout from the last financial crisis and growing concern over transparency, personal data, and growing fraud and laundering tactics, multiple layers of regulatory compliance are being added to all online and offline transactions that involve the exchange of money. Just remember that even companies like PayPal made some poor decisions along the way in relation to becom ...
San Francisco has long been the startup hub of the US, and even though other regions have made a valiant effort, you just can’t separate “startup” from Silicon Valley. But, forget about getting on the startup bandwagon—get on the startup bus! In San Francisco, Leap buses have a Leap app, which lets riders purchase snacks on the go.
You already know being an entrepreneur isn’t easy, which is why slipping on that comfortable pair of rose colored glasses from time to time is tempting. Unfortunately, the sooner you learn a few hard truths about being a trailblazer, the sooner you can avoid a few of the unnecessary bumps and bruises.
An increasing amount of companies are hiring, “Business Development Managers,” and when reading the job description, it sounds like a great gig. Wining and dining and finding, “partners?” Well actually, there’s a bit more responsibility to it, and those seeking to be a, “biz dev,” as well as companies carving out this position, should really think hard about how they will util ...
The Great Recession. The Housing Bubble Burst. The dot com crash. All good things must come to an end, and that will inevitably include the tech bubble, according to many experts. Today, tech startups even in infancy can lure in millions of dollars from venture capitalists and angel investors—although that’s not the norm.
In the world of startups, there are a lot of avoidable expenses—but there are also a lot you don’t need now, or maybe ever. Of course, this can vary case by case. However, when creating your budget (as part of your business plan preferably), practice conservation and frugality. Question if you really need a certain item or service, or if you just really want it.
When you’re a startup developing fast, you need the Wonderbra of mentoring and networking at your disposal. No entrepreneur is an island, and even if you start off as a one-man show, there will come a time when you need a helping hand. The stronger your network, including mentors, the stronger you and your business will become.
It takes a special kind of person to be a successful founder of a successful business. In this StartupGrind video, a few founders who’ve been there and done that share what they think it takes to bea great founder. According to Startup Owners Manual’s Steve Blank, the most important thing to remember is that, “Entrepreneurship is not a job. It’s not a job. It’s a passion.
Open Table not only opened restaurant patron’s eyes to the ease of booking a reservation with a few clicks, but opened a flood of other restaurant booking apps that fill needs Open Table misses. Any savvy salesperson, executive, manager, or entrepreneur should always have the skill of choosing the right venue for an important meeting or group social activity for their team.
No matter what your entrepreneurial venture track is, you’re going to hear quite a few things over and over again—although you might get a little more flack if you’re in a creative field. Whether it’s graphic design, web development, SEO, or something else entirely (like a brick and mortar mom and pop joint), being an entrepreneur or small business owner isn’t easy.
If you’re an entrepreneur, small business owner, or freelancer, then you’re already aware of the amount of invoicing services that are at your fingertips. While most services are great at what they do (such as Freshbooks or Zoho), when you have to take into account a strict budget, spending a monthly fee on a billing tool may not be your top priority.
Growing up as the son of an entrepreneur, Jacob Jaber couldn’t help but feel inspired. Phil Jaber worked hard to transform an idea into a world-class coffee store known for its delicious coffee. From his father, Jacob learned when you have a passion for what you do, success naturally follows. Phil Jaber began experimenting with coffee more than 25 years ago, determined to cre ...
When an online entrepreneur goes on vacation, their needs are more unique, compared to other travelers. They might want a location where they can choose to go totally off the grid, but still have quality internet access available if they need to schedule a last-minute video meeting. Many will want to squeeze in a little work with their play, so it only makes sense to head to a ...
I would like to introduce you to the Search Engine Journal 2015 Content Marketing Guide by Murray Newlands and myself—and it’s the bible of content marketing you’ve been waiting for! While “content marketing” has a bevy of definitions, I always define it as, “the strategic creation and sharing of online content to achieve specific marketing objectives and business goals.
New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another.
FacebookTwitterGoogleLinkedin JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search.