John Rampton

  • What You Need To Keep In Mind When Planning For Seasonal Marketing Campaigns

    The National Retail Federation (NRF) released its expectations for the 2016 holiday season and revealed sales are expected to increase by 3.6 percent over last year, one of the highest increases in 10 years. This is based on job and income gains as well as increased use of credit. With positive news about the holiday retail season, it’s time to start thinking about planning yo ...

    John Rampton/ GetResponse Blog- 10 readers -
  • How People Want To Learn About Brands

    How do people want to learn about your brand? It’s a question that marketers have struggled with for years. But, if you want to spread brand awareness and attract new customers, you can give these six techniques a try. Hear it from brand owners It’s no secret that the biggest brand advocates are the owners of the business.

    John Rampton/ GetResponse Blogin How To's- 10 readers -
  • The Role Of Employees In Brand Marketing

    What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand’s marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company: A little math hints at the potential. Suppose you’re a mid-sized company with a total of 5,000 followers altogether on Twitter, Facebook ...

    John Rampton/ GetResponse Blog- 10 readers -
  • What Is Purpose Driven Marketing?

    “There are two types of entrepreneurs in the community,” says Ari Kalfayan, founder of the Startup & Tech Mixer. “One, they just want to get rich… and that’s fine and we’re totally okay with that. And the other side is people who actually want to enact change in the world.” This second type of business is known as a purpose-driven business, aka a profit-earning enterprise with a conscience.

    John Rampton/ GetResponse Blog- 10 readers -
  • What a Startup Needs to Know Before Entering the Payments Industry

    Due to fallout from the last financial crisis and growing concern over transparency, personal data, and growing fraud and laundering tactics, multiple layers of regulatory compliance are being added to all online and offline transactions that involve the exchange of money. Just remember that even companies like PayPal made some poor decisions along the way in relation to becom ...

    John Rampton/ ppc.orgin Paid Search Blogging- 9 readers -
  • The (Literal) Startup Bandwagon

    San Francisco has long been the startup hub of the US, and even though other regions have made a valiant effort, you just can’t separate “startup” from Silicon Valley. But, forget about getting on the startup bandwagon—get on the startup bus! In San Francisco, Leap buses have a Leap app, which lets riders purchase snacks on the go.

    John Rampton/ John Chow dot Com- 22 readers -
  • When You Need a Business Development Director

    An increasing amount of companies are hiring, “Business Development Managers,” and when reading the job description, it sounds like a great gig. Wining and dining and finding, “partners?” Well actually, there’s a bit more responsibility to it, and those seeking to be a, “biz dev,” as well as companies carving out this position, should really think hard about how they will util ...

    John Rampton/ John Chow dot Com- 28 readers -
  • Wonderbra-Level of Support with Mentoring

    When you’re a startup developing fast, you need the Wonderbra of mentoring and networking at your disposal. No entrepreneur is an island, and even if you start off as a one-man show, there will come a time when you need a helping hand. The stronger your network, including mentors, the stronger you and your business will become.

    John Rampton/ John Chow dot Comin Blogging- 18 readers -
  • Have You “Found” the Right Career Path?

    It takes a special kind of person to be a successful founder of a successful business. In this StartupGrind video, a few founders who’ve been there and done that share what they think it takes to bea great founder. According to Startup Owners Manual’s Steve Blank, the most important thing to remember is that, “Entrepreneurship is not a job. It’s not a job. It’s a passion.

    John Rampton/ John Chow dot Comin Blogging- 15 readers -
  • 3 Restaurant Booking Apps for Meeting Planning

    Open Table not only opened restaurant patron’s eyes to the ease of booking a reservation with a few clicks, but opened a flood of other restaurant booking apps that fill needs Open Table misses. Any savvy salesperson, executive, manager, or entrepreneur should always have the skill of choosing the right venue for an important meeting or group social activity for their team.

    John Rampton/ John Chow dot Com- 19 readers -
  • 5 Things Entrepreneurs are Tired of Hearing

    No matter what your entrepreneurial venture track is, you’re going to hear quite a few things over and over again—although you might get a little more flack if you’re in a creative field. Whether it’s graphic design, web development, SEO, or something else entirely (like a brick and mortar mom and pop joint), being an entrepreneur or small business owner isn’t easy.

    John Rampton/ John Chow dot Comin Blogging- 19 readers -
  • 10 Free Invoicing Services to Simplify Your Internet Business

    If you’re an entrepreneur, small business owner, or freelancer, then you’re already aware of the amount of invoicing services that are at your fingertips. While most services are great at what they do (such as Freshbooks or Zoho), when you have to take into account a strict budget, spending a monthly fee on a billing tool may not be your top priority.

    John Rampton/ John Chow dot Com- 18 readers -