John Rugh

  • Link Online and Traditional Marketing to Optimize Lead Nurturing

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information.

    John Rugh/ Relevancein SEO EMail- 9 readers -
  • Successful Lead Generation Must Include Content and Offers

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential customers to a process of engaging and ...

    John Rugh/ Relevancein Paid Search Content- 11 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another.

    John Rugh/ Relevancein EMail- 10 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    Have you ever been to an all-you-can-eat buffet that had one of those flowing, towering chocolate fountains? Remember how it got your attention—how it kicked your sweet tooth into high gear and made you crave its creamy, chocolatey goodness? If you’re like me you could barely make it through the main course because you were giddily anticipating how delicious that rich, sweet chocolate was going.

    John Rugh/ Relevancein Content- 17 readers -
  • Is Native Advertising Right For You?

    Published 1 min ago 30 “Banner ads don’t work!” In the online marketing world, we hear this over and over, and let’s face it: for the most part, it’s true. And it’s becoming more and more true each and every year. Readers frequently ignore banner ads, sometimes unconsciously. Most readers prefer content to traditional advertising, but even with content marketing there ...

    John Rugh/ Relevance- 18 readers -
  • Content Marketing And Copywriting: You Need Both

    Content Marketing, Owned Media Ham and eggs. Salt and pepper. Peanut butter and jelly. Some things just naturally go together. Here’s one more combo that belongs in this category: content marketing and copywriting. Even if marketing content should never directly sell a product, your content marketing campaign can benefit in a big way from the smart use of tried and true co ...

    John Rugh/ Relevancein Content- 21 readers -
  • 3 Elements Every Landing Page Needs

    Content Marketing, Owned Media In your online marketing approach, you can do almost everything right and still fail. You can use marketing content to educate readers, establish your thought leadership status and build brand awareness. You can engage with social media followers and get likes and shares. You can create video content to engage in new and exciting ways.

    John Rugh/ Relevancein Social Paid Search Content Google- 12 readers -
  • Shiny Object Syndrome: Why Too Much of a Good Thing Is Bad

    Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media Published 38 mins ago | By: John Rugh Marketing has undergone a major revolution in the last 15-20 years. The advent of the World Wide Web and its mind-boggling growth as a commercial medium, as well as the overwhelming popularity of smartphones and tablets, has opened up many exciting opportunities fo ...

    John Rugh/ Relevancein SEO Mobile EMail- 10 readers -
  • Storytelling: Are You Doing It Wrong?

    Content Marketing, Long Form Content, Owned Media For gaining and keeping the attention of potential customers, for persuading leads to raise their hand and say, “Yes, I’m interested”, and for building your brand, few marketing techniques come close to the power of storytelling. More and more marketers are harnessing the power of storytelling as a business-building tool.

    John Rugh/ Relevancein Content- 11 readers -
  • The 3 Content Promotion Tactics You Need to Know

    Content Marketing, Owned Media, Shared Media Published 1 min ago | By: John Rugh Imagine this… You work hard producing your best piece of marketing content ever. It’s educational. It’s persuasive. It’s both engaging and compelling. You put it on your website, available for download. You wait, and you wait, but nothing happens. Your remarkable content might as well be invisible.

    John Rugh/ Relevancein Social SEO EMail Content- 11 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    Content Marketing, Owned Media Published 1 min ago | By: John Rugh The popularity of content marketing continues to spread like wildfire among corporate marketing departments. Every year, the amount of content available online is growing exponentially. A lot of potential buyers today feel like they are drowning in it. This presents a problem for marketers.

    John Rugh/ Relevancein Content- 9 readers -
  • You Have The Traffic. Now What?

    Content Marketing, Owned Media Published 1 min ago | By: John Rugh A lot of online marketers are obsessed with getting website traffic. Every year, they spend countless hours and dollars trying draw more visitors to their websites. It’s a given that traffic matters; if you are going to succeed at Internet marketing you have to have website visitors.

    John Rugh/ Relevancein EMail Content Blogging- 10 readers -
  • Earn A Customer For Life With Post-Sale Content Marketing

    You are already convinced of the power and effectiveness of content marketing. You understand how it can be used to nurture leads and drive sales. And you understand that companies have to make sales if they are going to survive. But here’s something you many not have thought about: the importance of going beyond making the first sale to a customer.

    John Rugh/ Relevancein Content- 17 readers -