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In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one, explaining the importance of using the right type of content and part two, focusing on how to best gather lead information.
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential customers to a process of engaging and ...
In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another.
Have you ever been to an all-you-can-eat buffet that had one of those flowing, towering chocolate fountains? Remember how it got your attention—how it kicked your sweet tooth into high gear and made you crave its creamy, chocolatey goodness? If you’re like me you could barely make it through the main course because you were giddily anticipating how delicious that rich, sweet chocolate was going.
Published 1 min ago 30 “Banner ads don’t work!” In the online marketing world, we hear this over and over, and let’s face it: for the most part, it’s true. And it’s becoming more and more true each and every year. Readers frequently ignore banner ads, sometimes unconsciously. Most readers prefer content to traditional advertising, but even with content marketing there ...
Content Marketing, Owned Media Ham and eggs. Salt and pepper. Peanut butter and jelly. Some things just naturally go together. Here’s one more combo that belongs in this category: content marketing and copywriting. Even if marketing content should never directly sell a product, your content marketing campaign can benefit in a big way from the smart use of tried and true co ...
Content Marketing, Owned Media I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou Perhaps no topic in business these days receives more attention than content marketing. It seems like everyone in business is doing it or is convinced they should be.
Content Marketing, Owned Media In your online marketing approach, you can do almost everything right and still fail. You can use marketing content to educate readers, establish your thought leadership status and build brand awareness. You can engage with social media followers and get likes and shares. You can create video content to engage in new and exciting ways.
Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media Published 38 mins ago | By: John Rugh Marketing has undergone a major revolution in the last 15-20 years. The advent of the World Wide Web and its mind-boggling growth as a commercial medium, as well as the overwhelming popularity of smartphones and tablets, has opened up many exciting opportunities fo ...
Content Marketing, Long Form Content, Owned Media For gaining and keeping the attention of potential customers, for persuading leads to raise their hand and say, “Yes, I’m interested”, and for building your brand, few marketing techniques come close to the power of storytelling. More and more marketers are harnessing the power of storytelling as a business-building tool.
Content Marketing, Owned Media, Shared Media Published 1 min ago | By: John Rugh Imagine this… You work hard producing your best piece of marketing content ever. It’s educational. It’s persuasive. It’s both engaging and compelling. You put it on your website, available for download. You wait, and you wait, but nothing happens. Your remarkable content might as well be invisible.
Content Marketing, Owned Media Published 1 min ago | By: John Rugh The popularity of content marketing continues to spread like wildfire among corporate marketing departments. Every year, the amount of content available online is growing exponentially. A lot of potential buyers today feel like they are drowning in it. This presents a problem for marketers.
Content Marketing, Owned Media Published 1 min ago | By: John Rugh A lot of online marketers are obsessed with getting website traffic. Every year, they spend countless hours and dollars trying draw more visitors to their websites. It’s a given that traffic matters; if you are going to succeed at Internet marketing you have to have website visitors.
You are already convinced of the power and effectiveness of content marketing. You understand how it can be used to nurture leads and drive sales. And you understand that companies have to make sales if they are going to survive. But here’s something you many not have thought about: the importance of going beyond making the first sale to a customer.
In the world of online marketing, we hear (and read) about rules and supposedly conventional wisdom often: “Email marketing is dead” ”Direct mail is dead” ”You need to be active on every social media channel” “People don’t read long content anymore” Here’s my take on that last one: long-form content is not dead. On the contrary, it’s alive and well.