John Rugh

  • Successful Lead Generation Must Include Content and Offers

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Check out part one here. Welcome back! Last week, we discussed the evolution of lead generation from a basic strategy to find potential customers to a process of engaging and ...

    John Rugh/ Relevancein Paid Search Content- 28 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    In this three-part series, Content Marketing Pro, John Rugh, lays out the steps to creating more success in lead generation and explains how marketers can win friends in Sales and respect in the C-Suite. Let’s face it: Marketing is a hard way to make a living. Every day, you are confronted with one obstacle after another.

    John Rugh/ Relevancein EMail- 33 readers -