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What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have.
Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing. Similarly, Monetate research that analyzed over 500 million shopping experiences found email to be the single most powerful marketing tactic when it comes to conversions ...
If you’re struggling to get sales, you probably do not need more traffic. Instead, you need to work on improving your conversion rates. Not only will this have more of a long-term, compounding effect on sales, but it will cost you next to nothing. Research from Eisenberg Holdings found that the average company spends a meagre $1 to convert website visitors, but spend $92 get v ...
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of your site, traffic can increase and conversion can double. Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business.
Among the thousands of web hosting companies offering you the “best” service, it’s hard to choose the company to patronize as your web host. Choosing a web host is an important decision to make, especially that web hosts are one of the fundamentals in keeping your site, alive. In selecting a web hosting service, we primarily consider the features that come with the cost.
Top level domain — known as TLD — has become a buzzword in the internet world in the past few years. Everyone from web developers to small businesses are buying TLDs for their websites, and their popularity is only growing as time passes. So what is a top level domain, and why are they so important? It all started in 2012 when the Internet Corporation for Assigned Names and N ...