john tully

  • Social Media Marketing for Travel & Tourism Departments

    “He who rejects change is the architect of decay.” We see Harold Wilson’s, Prime Minister of the UK in the 1960’s and 70’s, logic evident in the transformation of the business world. As of late, the social media revolution has literally changed the way people do business. There are currently over one billion active users on social media networking sites, including Facebook, L ...

    Paveyain Social- 19 readers -
  • Advice for Home Builders on Building a Blog

    Today, even a beautiful, informative website is not enough to attract new leads and customers. At this very moment, your potential clients are searching the internet for quality content that you have to offer, but are they finding it? So how do home builders establish themselves as a local voice of authority? Inbound marketing—a content-driven internet marketing strategy—provi ...

    Paveyain EMail- 5 readers -
  • Are You Using Keywords Correctly?

    Content marketing is the solution for today’s marketers who are trying to stand out in a crowd, promote their products or services, and keep customer return high. With countless variables that affect everything from SEO to visibility, we’ll dissect what keywords are and offer a few tips on the best way to implement them into your SEO strategy.

    Paveya- 11 readers -
  • Model Homes Won’t Make the Sale On Their Own

    How have you been selling your newly constructed homes? The old way use to be to plug a few ads in the newspaper to get the word out. Maybe even have balloons and flashy signs on the side of the road for people to notice as they drive by. It was more of an outbound process. And it’s an important process of selling new home constructions even today, but it no longer has to be the only way.

    Paveya- 9 readers -
  • 3 Tips for Your E-Commerce Internet Marketing Strategy

    Are you starting an online business? Implement these internet marketing solutions for a business, small or large and your online e-commerce website. Dedicate More Time to Content Marketing Content is critical to e-commerce websites now more than ever. Businesses large or small who successfully use content marketing are seeing large website traffic increases and more leads.

    Paveya- 15 readers -
  • Setting Up an Online Store: Shopify vs. Big Commerce

    A few short years ago a WordPress site with a shopping cart was the most cost-effective way to build a website for a small business owner. While this can be a viable route, Shopify and Big Commerce are two other options to choose from to manage your company’s ecommerce website. Especially if you are a small business owner, these two alternatives might prove to be easier to man ...

    Paveya- 7 readers -
  • 9 Sites to Find Stock Visual Content That Won’t Bore You

    As a vacation rental company, you may be hard-pressed to create new content with impact on a daily basis. Posting text-only blogs and pages will only take you so far. In fact, images are proven to be more engaging and promote sharing more than text. But understanding what images you can use without risking a lawsuit for copyright infringement is also an important piece of the c ...

    Paveyain Content- 4 readers -
  • e-Commerce Stats That Will Motivate Your Online Initiative

    We like numbers. They’re interesting and when it comes to decision making as a small business, understanding the market numbers will help you understand the target audience. So to keep up with our statistics page for different industries we thought we’d put one together for e-commerce to help guide and provide context for businesses big or small.

    Paveya- 10 readers -
  • Words From the Wise, 10 Quotes to Apply While Planning Your Online Storefont

    Inspiration and imagination is an important characteristic to the success of every business venture. In a world where digital storefronts are becoming the norm, separating your eCommerce operation from the crowd can be done through original ideas and utilizing existing as well as innovative new technology.

    Paveya- 5 readers -
  • Inbound, Investment, Invaluable: Cost vs. Expectations of Inbound Marketing

    Inbound marketing is a long-term investment. It takes time. It takes patience. And the level of investment yields an equal level of results. This isn’t a sales pitch. The fact is, it takes a lot of work and planning to build a successful strategy to implement for an inbound marketing effort. Your business probably didn’t start turning a profit overnight and neither will your ...

    Paveya- 13 readers -
  • 1 List of 9 Steps 10 People Can Use to Dissect 15 Blog Posts

    First off, it helps to be literate and able to form sentences understanding sentence structure and organizing your words into thoughtful sentences rather than run on sentences like this one trying to say everything you possibly can about a subject such as inbound marketing while also leaving the reader wanting more and therefore seeking our expert advice.

    Paveyain Content- 9 readers -
  • Dear Telemarketer (and the companies who use them)

    Dear Telemarketer, You lost me at: Pause. Static. ‘Hello.’ To the telemarketer on the other end of the phone, my prying questions were nothing personal. Thank you for finally addressing my question as to your company’s name after the fourth time I asked. And I wish we had a little more time to chat about why your company is so concerned with my employer’s Google listing.

    Paveya- 6 readers -
  • Staying Relevant is a Fulltime Job, Don’t Fake It

    Staying relevant through blog writing and social media posts seems easy enough. You’ve got access to free publishing platforms like Facebook or Pinterest. You’ve written a few blog articles for your website from time to time and enjoy it. Keep it going! Only you know what’s best for your company. But what we’ve seen and experienced is that staying on the forefront of people’s mind is work.

    Paveyain Paid Search- 7 readers -
  • 10 Tips to Hire a Professional Photographer for your Real Estate Company

    Just because digital photography is more affordable and accessible, doesn’t mean it’s as simple as handing a camera to an agent and asking them to ‘just take a few snaps.’ Professional photography has value and will provide you an advantage over competitors who rely on inexperienced camera operators or the same stock images that are not unique to your location.

    Paveya- 12 readers -
  • Great Ideas for Starting Your Own Blog

    When it comes to marketing, a blog attached to your website can be one of your biggest and most cost-effective assets. Starting a blog is exciting and it’s free! Sure, you can get more involved with templates and get help from Paveya to really boost your content, consistency, and SEO reach. But if you really just wanted to get started today writing content and exploring the pot ...

    Paveya- 12 readers -
  • Lead Nurturing for Real Estate

    Developing and maintaining relationships with people at every stage of the buyer’s journey is key to a successful marketing strategy and ultimately, a successful business. Real estate companies don’t have the same advantage of quick turnaround sales that smaller businesses with high-turnovers on affordable products may have.

    Paveyain Social- 20 readers -
  • The Top Shared Articles on Social Media Have These 4 Things in Common

    Whether you’re a large company trying to reign over everything related to your industry online or a team of one completing a website and looking to beef up your presence by blogging, analysis is key. Analyzing trends, what works and what doesn’t, will help you figure out efficient use of your time, a focus, what practices fit best with your brand, and will put you a step ahead ...

    Paveyain Social- 14 readers -
  • Make a Splash and Survive Changes in Technology and Digital Marketing

    The Digital Age has transformed the way nearly every industry will strategizes, analyzes and executes operations these days. Businesses are no longer dependent on the old brick-and-mortar model, particularly in real estate, which in itself can lead to tremendous savings. Successful online startup companies who began in their garage or home often opt to stay in the same space, ...

    Paveya- 17 readers -
  • Why Having Just a Facebook Page Isn’t Enough For a Business

    Facebook has come a long way from a platform for college shenanigans and is undeniably playing a huge role in the way people around the world interact with each other. In fact, you don’t even have to do anything these days to appear like a pro. It’s scary, but something to think about. How will you stand out through the noise? As of the first quarter in 2015, Facebook had 1.

    Paveyain Social- 14 readers -