John Waghorn

  • 4 Content Ideation Methods

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Coming up with content ideas can sometimes be a little tricky. This is even more apparent if you’re working towards specific deadlines. So if you’re in charge in your company of coming up with content ideas or you do this within a team internally, this video for four content idea ...

    John Waghorn/ Koozai.comin Paid Search Content- 12 readers -
  • 4 Content Ideation Methods

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Coming up with content ideas can sometimes be a little tricky. This is even more apparent if you’re working towards specific deadlines. So if you’re in charge in your company of coming up with content ideas or you do this within a team internally, this video for four content idea ...

    John Waghorn/ Koozai.comin Paid Search Content- 10 readers -
  • Using Facebook Insights to Monitor Your Social Campaigns

    Using Facebook Insights to Monitor Your Social Campaigns 27th Oct 2015 Social Media | No Comments 4 minutes to read Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using ...

    John Waghorn/ Koozai.comin Social- 15 readers -
  • Should Your Business Invest In Bigger Pieces of Content?

    In the past year there’s been a greater emphasis on more visual, interactive, scrollable and ultimately, larger pieces of content marketing. It’s a trend that more and more businesses are picking up on, and one that’s going to continue in the coming months. So if you’re using content to market your brand, should you invest in these bigger pieces, and how exactly will they benef ...

    John Waghorn/ Koozai.comin Content- 22 readers -
  • Top Tips For Updating Your Social Media Accounts

    This is the transcript from our new video so it may not read as well as a normal blog post would. Social media is a valuable marketing tool in the modern world, and it’s a great way to reach out to your audience and increase the value and perception of your brand. If you’re just getting started with social media, today I want to run through my top tips for updating your social ...

    John Waghorn/ Koozai.comin Social- 16 readers -
  • The Power of Podcasts for Content Marketing

    When you think of “good content” it’s likely that you think of something that’s text or visual based, such as blog posts, Infographics and interactive pieces. However, alongside these excellent forms of content we often neglect audio, and in particular podcasts, as a valuable tool for enhancing your brand and getting your message out to your audience. According to the BBC there have been 1.

    John Waghorn/ Koozai.comin Content- 26 readers -
  • 8 Effective Content Ideation Methods

    8 Effective Content Ideation Methods 26th May 2015 Content Marketing | No Comments Coming up with content ideas for your own business or client can sometimes prove to be a little tricky. The frustration caused by getting stuck for ideas can cause issues, especially if you’re on deadline or content needs to be scrapped and altered at the last minute.

    John Waghorn/ Koozai.comin Content- 21 readers -
  • 2015 Events Calendars: Automotive, Finance and Tech

    2015 Events Calendars: Automotive, Finance and Tech 29th Jan 2015 SEO, Content Marketing | No Comments Regardless of whether you’re working in-house or agency side, if you operate in a specific industry, it’s essential to know what’s going on throughout the year. Knowing the upcoming events, trade shows and conferences will help when planning your own sales and marketing ef ...

    John Waghorn/ Koozai.comin Content- 36 readers -
  • KPIs for Content Marketing

    This is the transcript for our new video. Today, I want to talk about key performance indicators for content marketing. But first of all, before I address the issue, I want you just to think about your own business and ask yourself if you’re currently using KPIs to track your own content marketing, and if you’re not, then why not. So, first of all, these are three KPIs for content marketing.

    John Waghorn/ Koozai.comin Social Content Google Facebook Twitter- 3 readers -
  • Four Content Marketing Options for Ecommerce Businesses

    This is the transcript for our new video. If you’re selling products on an ecommerce website, there are plenty of content marketing activities that you can engage in to drive sales, brand awareness and increase revenue. So today I want take a look at four of these content marketing activities that you can use for your own website. So first of all, video demonstrations.

    John Waghorn/ Koozai.comin Content- 10 readers -
  • Short and Long Term Content Marketing Goals

    When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

    John Waghorn/ Koozai.comin Social SEO Content Facebook Twitter- 15 readers -
  • What’s Your Content Marketing Goal? Find Out Your Ideal Metric

    In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to get to the core of what your main goals should be.

    John Waghorn/ Koozai.comin Content- 11 readers -
  • Tips On Using Vine For Your Business

    This is the Transcript for our new video. Vine is an excellent and clever video marketing platform that enables your business to generate greater brand awareness and exposure online. So with this in mind, today I want to take a look at Vine’s increase in popularity and also look at how it can benefit your business, whether you’re using it as part of your content strategy o ...

    John Waghorn/ Koozai.com- 9 readers -
  • A Business Guide to Using Vine

    Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how. If you’ve never heard of this platform before, or you want to know more about what ...

    John Waghorn/ Koozai.comin Social- 25 readers -