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(This is the transcript from our new video so it may not read as well as a normal blog post would) In order to measure the success of your content marketing, you need to firstly work out what it is trying to track. So set yourself a goal. Is it links to content, social shares, revenue, traffic or transactions, for example? Once you’ve worked this out, it’s then easier to estab ...
(This is the transcript from our new video so it may not read as well as a normal blog post would) 2016 was an interesting year for content marketing. As the landscape is always evolving, we’d expect 2017 to follow a similar pattern. So here’s our look at the upcoming trends in the content world across the next 12 months. To start with, I think there’ll be a bigger focus on content promotion.