john waldron

  • Don’t Lose Loyal Customers In The Christmas Sales

    With all the goodwill supposedly be jangling the bells and decking the halls around Christmas, it’s perhaps strange that customer fidelity can’t be relied upon. Try not to blush as I bring you this quote from Matt Curry, the director of e-commerce at online, ahem, sex toy retailer Lovehoney Group, who explained the following to Marketing Week: Christmas is an expensive time for any retailer.

    GetResponse Blog- 5 readers -
  • Create Memorable Brand Stories Using Data

    All good journalism should tell a story. If we want to capture the hearts and minds of our audiences, then all writers – including business bloggers – need to turn to the narrative techniques perhaps more readily associated with the great poets and novelists, and recount their industry’s latest news and developments in a style that builds drama, suspense, and ultimately deliver ...

    GetResponse Blog- 12 readers -
  • Building Social Media Into Your BoFu Strategy

    Sales and marketing teams are working more closely than they have ever done before – or at least they should be. A lingering convention, however, often still results in these two key departments working separately – and even, at times, at loggerheads with one another. Indeed, even with the best will in the world, some firms are continuing to struggle with the concept of meldin ...

    GetResponse Blogin Social EMail- 6 readers -
  • Why Is It Important For Marketers To Be ‘In The Know’ About Blockchain?

    Even if we haven’t dabbled, we all heard about Bitcoin. Of course we do – it’s pretty much indisputable that it’s the most famous cryptocurrency in the world. I have a few Bitcoins in my digital wallet, which I use primarily to tip a few online musicians and artists that I like, but I know people who make a lot more use out of Bitcoin than I do.

    GetResponse Blog- 17 readers -
  • How To Integrate Email Marketing With Your Social Media Campaigns

    They say that two heads are better than one, and, this is generally quite true. Indeed, when it comes to digital marketing, the two respective heads that create the strategies for email and social media campaigns are ideally suited to be mashed together to form one super-strategist that’s greater than the sum of its parts.

    GetResponse Blog- 8 readers -
  • What Pokémon Go Can Teach Marketers?

    I’m assuming that all those who are reading this article have not missed what’s been going on over the past week or two. But, what I can’t assume is if you’ve been swept up in the madness, or just watched on bemusedly as swarms of people in the world have started using their smartphones to chase virtual creatures around streets, parks, and even busy roads.

  • Link building Hacks: Turning Your Website Into A Resource Hotspot

    Thanks to Google’s Andrey Lipattsev, we now know for absolute certain that the two most important ranking factors are links and content. For most of us in the SEO game, we were pretty sure that this was the case anyhow – but it’s most reassuring to have it confirmed. All the hours we spend writing blogs for our websites in efforts to try and accumulate as many links as we can ...

    GetResponse Blog- 8 readers -
  • Why Data Visualisation Needs To Be Part Of Your Content Strategy

    It’s a data driven world that we live in. One of the newest buzzwords on the web waves is still ‘Big Data’, and companies large and small are utilising its power to make better, smarter and safer marketing decisions all around the globe. And with all the buzz – and indeed, all the data – flying round, marketers are increasingly finding new and innovative ways not only to util ...

    GetResponse Blog- 11 readers -
  • How To SEO Optimise Images On Your Blog

    I think it’s fair to say that we have gotten beyond the point now where we need a reminder to always include at least one image on every piece of content that we publish (but if we haven’t, then consider this that reminder). Images are essential for content marketing in 2016. This is an absolute truth, with no wiggle room whatsoever.

    GetResponse Blogin SEO EMail How To's- 5 readers -
  • How To Supercharge Your Meta Descriptions For Better CTRs

    Don’t be put off by the jargon. I know that the term ‘meta description’ is hardly self-explanatory, and perhaps even sounds a bit too geeky/technical to really worry about. And as for ‘CTRs’ – what the hell are those? Well, a CTR simply refers to your Click-through Rate. Your click-through rate is measured by the amount of times web users click-through on one of your links to ...

    GetResponse Blogin EMail How To's- 4 readers -
  • How To Use Memes For Marketing

    I think that it would be fair to assume that most people have a somewhat love-hate relationship with memes. For any of us (i.e. all of us) who spend a significant proportion of time on social media, memes, by turns, can either infuriate or titillate by equal measure. And the reason is self-evident – some are just appalling and stupid, and others are really quite witty (and even ...

    GetResponse Blogin EMail How To's- 6 readers -
  • 90 (Celebratory) Tips To Become Marketing Royalty

    Hello and welcome to a very special blog put together for a very special occasion. This week, the UK is celebrating the Queen’s 90th birthday (her actual birthday is in April – but when you’re the Queen you get to have two birthdays every year, and Ma’am has always preferred to host her national celebrations in May. Now that’s power!!).

    GetResponse Blogin Social EMail- 5 readers -
  • Why Your Guest Posts Keep Getting Rejected (And What To Do About It)

    Guest posting is an important part of the content marketer’s game. However, it can also prove to be one of the most frustrating. I’m a writer – or rather, I’m a blogger. When I went to university to study English and the crafts of professional and creative writing, I think it’s fair to say that I wasn’t alone amongst my peers in my ambitions to become a novelist, poet or drama ...

    GetResponse Blogin EMail- 5 readers -
  • SEO Housekeeping: The Beginner’s Guide To Quick DIY SEO Audits

    As a marketer, you will be more than aware of the pressing demands of SEO. Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings. You’ll be growth hacking and content marketing and link building and blogging and tweeting and ...

    GetResponse Blogin SEO EMail- 3 readers -
  • 3 Ways To Get Started With Vlogging Today

    Not too long ago was blogging, yesterday it was social media, but today, if you’re going to continue to create a swell on the web waves, then it’s vlogging that you’re going to have to start getting to grips with. What Is Vlogging?­­­­ A good question at this point. Vlogging is a term that has come about as a contraction of the words ‘video’ and ‘blogging’.

    GetResponse Blogin Social EMail- 4 readers -
  • 5 Black Hat SEO Practices You Need To Stop Now!

    Do you remember those old westerns where the “bad guys” wore black hats, which, from the audience’s perspective, clearly distinguished them from the “good guys” who wore white hats? Well, even if you don’t, this is where the terms “black hat SEO” and “white hat SEO” originate. So, this means that if any amount of black hat SEO forms part of your ranking strategy, then you – a ...

    GetResponse Blogin Social SEO EMail- 11 readers -
  • Have You Considered Marketing On Medium?

    There’s quite a lot of attention amongst writerly, social-mediarly and marketingerly circles at the moment about the relatively new blogging platform Medium. Have you heard of it? In was launched way back in 2012 by two of the founders of Twitter, and has gradually gained in popularity since then (it now has a Domain Authority of 84, which is a pretty good indicator of its pla ...

    GetResponse Blogin EMail- 7 readers -
  • How To Use Blab For Marketing

    Last week I wrote a post in response to a comment left from a reader of the GetResponse blog. A few weeks ago, the now sadly departed Kerry Butters wrote a blog entitled ‘2 New Social Networks To Consider For 2016’. The social networks in question were Peach and Blab. Kerry’s post was introductory, which is to say that although she gave a thorough overview an appraisal of the ...

    GetResponse Blogin Social EMail How To's- 11 readers -