Johnathan Dane

  • Why Your AdWords Competitors Are Making More Money Than You

    Don’t go green with envy over the success of your competitors’ Adwords campaigns. Photo via Kaboompics. I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you. Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able to spend more th ...

    Johnathan Dane/ Unbouncein Paid Search- 10 readers -
  • The 10-Minute AdWords Management Workout

    Image source. As a busy marketer, you don’t have a ton of time to manage your AdWords account. It’s not that you don’t care, you just have other things to work on. Like actually running a business. Besides, why should you spend time in your dashboard when your efforts to date haven’t shown much success? You’re doing work, but are you getting anywhere? GIF source.

    Johnathan Dane/ Unbouncein Paid Search- 15 readers -
  • 5 Unknown Tips To Hack Your Retargeting

    We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it. Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% more likely to complete a conversion compared to non-retargeted visitors. All great stuff, but as you and I both know, retargeting ads can as annoying as p ...

    Johnathan Dane/ Unbouncein Social Retargeting- 21 readers -
  • You’re Doing AdWords Wrong (Here’s How to Make It Right)

    Growing up, I wasn’t the type of kid who knew how to fix things. I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving). But there was one thing I was amazingly good at: making Nutella sandwiches. Now that I’m older, I’ve realized that I do my best when I play to my strengths.

    Johnathan Dane/ Unbouncein Paid Search How To's- 17 readers -
  • 7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

    It’s never too late to breathe life into your PPC landing pages. Mix a little Ke$ha with some new tricks. Image source. As smart marketers, we’re always looking to improve the performance of our PPC campaigns and to impress ourselves and our clients. Mostly ourselves. But it’s not always easy! So how do you go about thinking of new and creative ideas to improve conversion ra ...

    Johnathan Dane/ Unbouncein Paid Search- 22 readers -