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Join us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc. This is a Hangout on Air on Google+. I ...
Despite what some in the SEO community will say, link building really hasn’t changed. Not that much anyway. Link building is, and always has been, the manual promotion of your website to another site. This version of link building has existed since Eric Ward practically invented the trade in 1994. My definition of link building isn’t the only one out there, though.
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content? There is already a glut of content online and more is being produced every day at a rapid pace.
Today I want to take a moment to discuss Google’s search algorithm. Specifically, future changes to Google’s search algorithm, and the signals it relies upon. Where is Google search headed? This is a vital, burning question not just for SEOs but also for businesses across the globe. The reason it’s so important to consider the future of Google and its search algorithm is be ...
Many small to medium-sized businesses (SMBs) dismiss link building as something they don’t have time for. SEO in general can often be viewed as an unnecessary nuisance that many SMBs ignore. In fact, link building is absolutely necessary, but only if your business is interested in search visibility.
I’ve always believed that it’s crucial that an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure.
I think it’s a fair assessment to say that the SEO industry can be pretty negative. By that, I don’t mean negative SEO. What I mean to say is that we allow ourselves a lot of room for gloom and doom. I get it. Since our industry is fully hostage to the whims of a search engine, our lack of control can be unnerving. Such is life I suppose.
Building links takes a specific type of person. Link building is hard work that takes no shortage of creativity, dedication, and sometimes even luck to be successful. I’ve found there are a particular set of skills and attributes are required to build links efficiently. Typical duties of a link builder include: Analyzing various niches and verticals (as well as competition ...
For some reason, as SEOs we think it is our job to do everything. Content marketing has quickly grown in popularity within the digital marketing industry and of course we SEOs have deemed this our responsibility. However, it’s not an SEO’s job to create content. I want to explain why we SEOs should stop trying to take on content creation so we can get back to focusing on m ...
In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as well.
What is the difference between link building and link earning? Links you build require action on your behalf, while links you earn happen without any work specifically toward acquiring links. Let's take the common example of content. You've created new content and with that investment you've used precious time, resources and personnel.
Google recently updated its Webmaster Guidelines, specifically its "Little or no original content" page, to add "low-quality guest blog posts” as an example of unoriginal content. Given Matt Cutts' statement against guest blogging for SEO (links) in January, this is yet another Google move to condemn low-quality guest blogging. I don’t think many will be surprised by this update.
A content marketing team can benefit greatly from having a link builder on staff. Content marketing requires writers, industry experts, graphic designers, etc. Sometimes one person can play several roles, but no one person can fill every role on their own in a meaningful way. One role not often discussed is that of promotion – specifically, link building.
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative.
I've long said that link building boils down to two steps. Step one: find a site you want a link from. Step two: get a link on that site. Realistically, that's all there is to actually building links. Everything else that is discussed, argued, implied, utilized, implemented, etc. - it's all to aid those two fundamental processes.
How does Google determine quality content if there aren't a lot of links to a post? Ashish, India Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/goog ...
Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/# ...