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Email marketing automation is one of the top marketing buzzwords of the year. You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach. In this article, we look at how you master and benefit from automating your email marketing. First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips ...
We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines? Do you ever wonder if your text is off-putting to people or just what the fuss is all about? In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?” First, we’re going to tell you upfront that this ...
Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions. Yet, as the best tool, it can be confusing and overwhelming to figure out. In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.
Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors? The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take. Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors.
Have you heard of Google Data Studio? If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. What is Google Data Studio? What if we told you that Google Data Studio could turn all of your very confusing Googl ...
Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming? Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring, and keeping, new customers.
Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse. This might be on a landing page or a blog post.
A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.
Keeping the customers you have today has never been more important for your online business. While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run. We’re going to look at retention marketing and your online business.
You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count. Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.
It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites. In this article, we’re going to help you get inspired with blow your mind website examples! Life of Pi An epic website for an epic movie. This mind-blowing site lets you navigate with just your scrollbar.
To stay or go. That is often the question on email subscribers’ minds. Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated. In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.
Choosing a company to design your website has long-lasting ramifications for your business. While many people choose a website design company based on word of mouth, location, or simply a nice looking website, there’s much more involved. Before choosing the person or company to design your website, you want to interview them.
They signed up for your email list. You’ve sent them a series of emails. Now what? In this article, we look at three ideas for landing pages that turn email series subscribers into customers. You might be asking yourself, “What do my landing pages have to do with my automated email series subscribers, and turning them into customers?” Well, you can leverage your landing pag ...
Your website is the face of your brand. Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying. Because your website is so pivotal to the success of your business, we’re going to look at ...
Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further? In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue. We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my company?” The purpose of condu ...
Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit.