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Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming? Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring, and keeping, new customers.
Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation? In this article, we’re going to take a look at some advanced tips for lead conversion. Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse. This might be on a landing page or a blog post.
A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.
Keeping the customers you have today has never been more important for your online business. While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run. We’re going to look at retention marketing and your online business.
You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count. Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.
It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites. In this article, we’re going to help you get inspired with blow your mind website examples! Life of Pi An epic website for an epic movie. This mind-blowing site lets you navigate with just your scrollbar.
To stay or go. That is often the question on email subscribers’ minds. Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated. In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.
Choosing a company to design your website has long-lasting ramifications for your business. While many people choose a website design company based on word of mouth, location, or simply a nice looking website, there’s much more involved. Before choosing the person or company to design your website, you want to interview them.
They signed up for your email list. You’ve sent them a series of emails. Now what? In this article, we look at three ideas for landing pages that turn email series subscribers into customers. You might be asking yourself, “What do my landing pages have to do with my automated email series subscribers, and turning them into customers?” Well, you can leverage your landing pag ...
Your website is the face of your brand. Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying. Because your website is so pivotal to the success of your business, we’re going to look at ...
Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further? In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue. We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.
A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at how to use exit interviews and surveys to improve customer retention. You may be wondering, “What’s the purpose? After all, they’ve already left my company?” The purpose of condu ...
Do you know the value of loyal customers? Have you ever created a strategy built around keeping those customers while maintaining and building your relationship with them? Have you explored a customer retention strategy? If not, we encourage you to do so. Retaining your current customer base is often referred to as the low-hanging fruit.
Did you know that it is five times cheaper to retain a customer than it is to acquire a new one? Customer acquisition costs can break a marketing budget, yet many businesses spend more time focusing on attracting new customers than retaining their loyal customers. That’s a puzzling statistic since one study says if you increase customer retention rates by just 5%, you’ll inc ...
Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016. First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan. Benefits of Email Marketing In an email statistics report from the Radicati Group, we learn that more than 2.
Email marketing can sometimes seem like a long, winding road filled with road blocks to avoid. One of the most important, yet difficult road blocks when it comes to email marketing is crafting an effective subject line. Today, we’re going to help you avoid some of the most common problems when it comes to writing a great email subject line, and we’ll help set your email marke ...
For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift. In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016. First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).
You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important. When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right. So, to help you be as efficient as possible when trying to attract new customers, we’re going to discus ...