jon dodd

  • 10 Guiding Principles of User Experience

    They say good typography is invisible, because a reader looking at a well crafted and set typeface will only see the word itself, and not even give a moment’s thought about the fact they are looking at individual letters or a font. If we think about a digital interface in the same way, we start to consider how we present content and functionality logically, as the user shouldn’ ...

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