- Our Blog
At Raven our team loves using Slack. We know many other companies love using it too, which is why we added support for it in Site Auditor. When you add it to a channel on your Slack team, you’ll get alerts whenever a new site analysis is complete. How to setup Site Auditor Alerts in Slack 1. Click on the Account menu and ...
If you login to the Marketing Platform right now and go to the Reporting section, things are going to look slightly different. First, we’ve renamed the Report Builder to WYSIWYG Reports. Second, if you became a customer within the last couple of years, you will now see our previous reporting tool called the Report Wizard.
Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – much better.
The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity ...
On the outside, it probably looks like it’s been a quiet year for Raven. However, internally the opposite has been true. At the beginning of 2015 we made some radical, long-term changes. The most significant change had to do with how we create and maintain Raven. The methodology we were using up to that point was not working for us or our customers.
The dichotomy of today’s sites is that they are easier to make, but they are also more complicated and prone to issues and errors that can affect search visibility. Even if you’re someone who has been creating websites for decades (like myself), the likelihood of making some optimization mistakes is still very high.
Editor’s note: A small business owner who doesn’t have the resources to hire a lot of talent found great value in Market Motive. His recent comment on this older post prompted me to make sure it was current. He especially liked that he was able to work the classes around his crazy schedule. If you lack the time or resources to become an online marketing expert, at least with qu ...
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site analytics with useless data, it’s a big waste of time.
When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and asset delivery challenges. By assets, I mean images, content, and so on.
It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive year we had in 2014. A look back at Raven in 2014 MARCH: LinkedIn Arrives We launched the ability to promote and engage in conversations acro ...
Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener is Bitly, but if you want to use your own domain a ...
Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you refuse to give into Google’s manipulation of SEOs, but it’s really just a matter of time until you do it.