Jon Henshaw

  • ⤿ Majestic Adds Full 301 Redirect Reporting

    Majestic recently updated their algorithm to display 301 redirects for referring domains. Raven has also updated the Backlink Explorer to support displaying this new data. To view it, check the table display options for Indirect Target URL and Indirect Target Type. The table results will then display the new data columns.

    Jon Henshaw/ Raven Blog- 14 readers -
  • Cheating on Social Media Should Be Simple

    I’m currently working with the TapClicks marketing team to create the Ultimate Content Marketing Guide. It’s an ambitious project and we just published the first section on Social Media. One of the objectives of the project is to repurpose the longform content into different mediums and formats. For example, we plan to create presentations, videos and infographics from each ma ...

    Jon Henshaw/ Raven Blog- 15 readers -
  • 📊 Facebook Ads Reporting now in Raven

    I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the Campaign view is now on its own tab. Choose a Campaign to view the ad sets and ads associated with that campaign.

    Jon Henshaw/ Raven Blogin Social- 16 readers -
  • 🔒 How to easily add SSL and HTTP/2 to your site for free

    Google really wants Webmasters and SEOs to make their sites secure and faster. There’s just one problem…it’s not easy to do. Adding an SSL certificate is still expensive and difficult to install. While speeding up a site can be even more complicated and usually requires a lot of coding changes. In my pursuit to solve this problem, I found a solution that is both easy and free! ...

    Jon Henshaw/ Raven Blogin How To's- 23 readers -
  • 📈 How to remove Google Analytics Referral Spam

    If you’re not familiar with Google Analytics (GA) referral spam, it’s because you’ve never looked closely at your GA results. Referral spam has been notorious for several years and it’s a constant frustration for marketers who have to provide analytics reports to their clients. Even more frustrating is Google’s lack of action to prevent it.

    Jon Henshaw/ Raven Blogin Google How To's- 17 readers -
  • 📱 Improve your Mobile UX with these Form Input Data Types

    One of the most frustrating experiences a person can have on their phone is filling out a form. That’s because most web developers and designers don’t optimize their forms for mobile users. It ends up that optimizing forms for mobile users is quite simple. All it takes is changing the data type for the input field.

    Jon Henshaw/ Raven Blog- 19 readers -
  • Why you should expire your blog posts

    Company blogs get used for a variety of purposes that are well beyond the purview of helpful, high quality content. They’re used for product updates, conferences and events, new hires, contests, webinars and much more. Here’s a good example of the kind of post I’m talking about. Those type of posts are typically thin on content and are only relevant for a short period of time ...

    Jon Henshaw/ Raven Blogin Content- 12 readers -
  • Site Auditor Alerts in Slack

    At Raven our team loves using Slack. We know many other companies love using it too, which is why we added support for it in Site Auditor. When you add it to a channel on your Slack team, you’ll get alerts whenever a new site analysis is complete. How to setup Site Auditor Alerts in Slack 1. Click on the Account menu and ...

    Jon Henshaw/ Raven Blog- 18 readers -
  • New UX updates for Marketing Reports

    If you login to the Marketing Platform right now and go to the Reporting section, things are going to look slightly different. First, we’ve renamed the Report Builder to WYSIWYG Reports. Second, if you became a customer within the last couple of years, you will now see our previous reporting tool called the Report Wizard.

    Jon Henshaw/ Raven Blog- 23 readers -
  • New Site Auditor for SEO Analysis

    Have you ever made something that worked well, but afterwards you knew it could be made even better? That was the situation we were in with the Site Auditor. Aside from our Report Builder, the Site Auditor has been the most popular tool in our Marketing Platform, and we wanted to make it better – much better.

    Jon Henshaw/ Raven Blogin Social SEO- 31 readers -
  • How to fix the most common AMP error in WordPress

    The AMP plugin for WordPress makes it incredibly easy to support AMP pages on your blog. However, there’s a common structured data validation error for AMP that many blogs experience. That error is “A value for the logo field is required.” This can be fixed by adding a Site Icon in the Site Identity ...

    Jon Henshaw/ Raven Blog- 24 readers -
  • How to use SRCSET for SEO and UX

    There’s a newly standardized HTML attribute used with the IMG element called SRCSET. It’s kind of a big deal because it allows webmasters to display different images based on a device’s screen size without the need for JavaScript or other special code. That means mobile browsers can be served the smaller images, thus speeding up their ability to render the page.

    Jon Henshaw/ Raven Blogin SEO How To's- 26 readers -
  • Learn Which On-Page SEO Issues Hold Back The Average Website

    The dichotomy of today’s sites is that they are easier to make, but they are also more complicated and prone to issues and errors that can affect search visibility. Even if you’re someone who has been creating websites for decades (like myself), the likelihood of making some optimization mistakes is still very high.

    Jon Henshaw/ Raven Blogin SEO- 16 readers -
  • Market Motive: Online Marketing Training at its Best

    Editor’s note: A small business owner who doesn’t have the resources to hire a lot of talent found great value in Market Motive. His recent comment on this older post prompted me to make sure it was current. He especially liked that he was able to work the classes around his crazy schedule. If you lack the time or resources to become an online marketing expert, at least with qu ...

    Jon Henshaw/ Raven Blogin EMail- 24 readers -
  • How to Stop Referrer Spam

    Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site. Why is Referrer Spam a Problem? Aside from junking up your site analytics with useless data, it’s a big waste of time.

    Jon Henshaw/ Raven Blogin How To's- 38 readers -
  • 8 Must Have WordPress Plugins for 2015

    When it comes to WordPress, I like to use as few plugins as possible. As WordPress has improved, I’ve been able to drop many of the plugins I’ve used. However, the number of plugins I continue to use and recommend has actually stayed about the same. That’s because each new year brings new vulnerabilities and asset delivery challenges. By assets, I mean images, content, and so on.

    Jon Henshaw/ Raven Blog- 31 readers -
  • Expect a New Kind of Raven in 2015

    It’s hard to believe another year has gone by here at Raven. Raven is now 8-years-old, which I believe in Internet years is somewhere between 62 to 81. Before I jump into what to expect from Raven in 2015, I want to recap the productive year we had in 2014. A look back at Raven in 2014 MARCH: LinkedIn Arrives We launched the ability to promote and engage in conversations acro ...

    Jon Henshaw/ Raven Blog- 13 readers -
  • How To Create Your Own URL Shortener With YOURLS

    Earlier this year, I wrote about why link shorteners matter for content marketing. In the article, I mentioned how there’s no longer a need to shorten links for social networks like Twitter, but there’s still a need to shorten them in order to get campaign insights using Campaign Variables. The most widely used URL shortener is Bitly, but if you want to use your own domain a ...

    Jon Henshaw/ Raven Blogin Social Content Twitter- 27 readers -
  • SSL ALL THE THINGS with WordPress and AWS CloudFront

    Before I begin, let’s be honest about you, SEO and SSL. Now that SSL is a supposed ranking factor, you are going to implement it. You can deny it all you want, but you’re going to do it. Everyone knows you’re old school and that you refuse to give into Google’s manipulation of SEOs, but it’s really just a matter of time until you do it.

    Jon Henshaw/ Raven Blogin Blogging- 18 readers -