Jon Loomer

  • Entrepreneurs: The Importance of Monthly Recurring Revenue

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficien ...

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • How to Create Call-to-Action Units for Facebook Instant Articles

    Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started rolling out on Tuesday, this su ...

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Entrepreneurs: Life’s Too Short

    They say you should hustle. They brag about working all hours of the day and night, about slaving away on weekends and not recognizing holidays. Overworking is seen as a badge of honor, as something that should be revered. Life’s too short for that mess… Entrepreneurship can easily become a game, if you’ll let it. You’re always watching the Joneses, trying to keep up and do what they do.

    Jon Loomer/ Jon Loomer Digital- 12 readers -
  • How to Create a Facebook Ad Collection

    Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad format for mobile devices only t ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
  • Entrepreneurs: Be Different

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] As I pause to look back at more than five years on my own as an entrepreneur, I’m struck by how clear things appear now. How naive I once was.

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought it would be a good time to take a second look.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 13 readers -
  • 6 Ways I Use Facebook Ad Targeting

    Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I us ...

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Entrepreneurs: How to Overcome the Fear of Public Speaking

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] As I type this, I will be speaking for a rather large group in 12 hours at Social Media Marketing World in San Diego. I’d be lying if I told you I’m not nervous. I still have nerves.

    Jon Loomer/ Jon Loomer Digitalin How To's- 18 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • Entrepreneurs: 7 Reasons Why Content is Required

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] If you are an entrepreneur with a website, content is required. The inclusion of content humanizes your brand, provides proof of expertise and builds trust.

    Jon Loomer/ Jon Loomer Digitalin Content- 14 readers -
  • How to Create Facebook Ads for Instagram Stories

    Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know that this is all the rage and something t ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • Entrepreneurs: The Fear of Failure

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] Now that I’ve begun writing more about the day-to-day grind of entrepreneurship, I am getting flooded with stories from readers that follow a common theme: They are scared.

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Schedule Facebook Live Videos and Webinars

    You may not realize this if you follow my Facebook page, but I am very active with Facebook Live right now. But all of the live videos I create are for my Power Hitters Club private Facebook group. From the beginning (mid-2014), I’ve hosted weekly webinars for this community. But until January of 2017, I’ve always used GoToWebinar.

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Entrepreneurs: On Pricing and Discounts

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing.

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation.

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • 7 Keys to Facebook Advertising Success

    I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Entrepreneurs: Promoting Products with Email

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used ...

    Jon Loomer/ Jon Loomer Digitalin EMail- 16 readers -