Jon Loomer

  • 6 Ways to Add the Facebook Pixel to Your Website

    You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation.

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • 7 Keys to Facebook Advertising Success

    I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • Entrepreneurs: Promoting Products with Email

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used ...

    Jon Loomer/ Jon Loomer Digitalin EMail- 13 readers -
  • The Importance of the Facebook Pixel

    I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Entrepreneurs: Software and Apps I Use

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’ve spent more than five years building my business. Five years experimenting, failing, trying again, and finding success.

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • Entrepreneurs: Self-Care in a World Without Structure

    [NOTE: This is the fifth in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] As I brainstormed ideas for topics to cover on the subject of entrepreneurship, many focused on the technical requirements of setting up a business. Software. CRM. Websites.

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Example: Facebook Ad Targeting and Results

    There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page with laser precision and focus.

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Entrepreneurs: Affiliate Marketing and the Balance of Trust

    [NOTE: This is the fourth in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] This isn’t your typical blog post about affiliate marketing for entrepreneurs. I’m not going to lay down how you can make a whole bunch of money doing it.

    Jon Loomer/ Jon Loomer Digitalin Affiliate- 24 readers -
  • Facebook Automated Rules: Automate Ad Maintenance

    During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • Entrepreneurs: Find Your Content Focus

    [NOTE: This is the third in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] Last week, I took you through a 17-question exercise to help you find your entrepreneurial purpose.

    Jon Loomer/ Jon Loomer Digitalin Social Content- 29 readers -
  • Entrepreneurs: Find Your Purpose with 16 Questions

    [NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years.

    Jon Loomer/ Jon Loomer Digital- 36 readers -
  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads? Dynamic ads were first launched a ...

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • Facebook Live: How to Stream a Webinar

    As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • From Nothing

    No job. No money. No experience. No confidence. In late August of 2011, I started a business from nothing. This is the first in a series of posts that will explore entrepreneurship and my journey from nothing to profitability. I know. I usually write about Facebook ads. I’ll continue to publish blog posts about Facebook ads on Fridays.

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • How to Use the Facebook Ad Split Testing Feature

    Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • The Evolution of Facebook Remarketing

    I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • How to Track Offline Events with Facebook Ads

    Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went ...

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -