Jon Loomer

  • Facebook Event Custom Audiences: More Targeting Power

    It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.

    Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
  • Facebook News Feed: Website Speed Gets Higher Priority

    Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device.

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Messenger Ads: A Guide

    Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features. I decided to put together a guide that will help differentiate three primary features of Facebook Messenger ads: Messenger De ...

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
    Earlier about the same topic:
  • Facebook Groups for Pages: Cut Through the Clutter

    Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages In the past, you could have created a group for your most engaged customers and fans, but finding those gro ...

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available for Facebook ad targeting.

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • How to Find Customer Lifetime Value

    Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value? To create such a file, ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Entrepreneurs: Stop Wasting Time on Misfits

    In the early days of my business, I did all I could to please each customer and potential customer. Is my product too expensive? Here’s a discount code. You want ongoing updates to this product without paying more? You’ve got it. You’re unhappy with my product? I’ll spend several emails trying to make it right for you. If you do this, stop. Please, stop.

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • How to Create Conditional Answers for Facebook Lead Ad Forms

    Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)… … or you can ask custom questions.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
  • This is Why I’m an Entrepreneur

    Join Jon and his family as they raise money for the Lemon Climb, an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU! The memories won’t fade with time… I sat in a nondescript cubicle doing nondescript things on a nondescript morning at work. A phone call from my wife, Lisa, shook my life from “normal.” First, silence. Then, cracking.

    Jon Loomer/ Jon Loomer Digital- 21 readers -
  • Facebook Ad Conversion Attribution: What You Need to Know

    Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • My 15 Facebook Ad Campaigns

    I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Entrepreneurs: List Building Strategies

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] It’s weird, really. You may have come to my site to read a tutorial about how to get the most out of Facebook ads.

    Jon Loomer/ Jon Loomer Digital- 18 readers -
  • How to Use Facebook Delivery Insights

    Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 20 readers -
  • Entrepreneurs: How I Launched a Membership Community

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] A product launch is one of the most stressful decisions an entrepreneur can make. You plan. You overthink. You second guess. You worry that no one will buy.

    Jon Loomer/ Jon Loomer Digitalin How To's- 14 readers -
  • Entrepreneurs: The Importance of Monthly Recurring Revenue

    [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficien ...

    Jon Loomer/ Jon Loomer Digital- 17 readers -
  • How to Create Call-to-Action Units for Facebook Instant Articles

    Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -