Jon Loomer

  • Facebook Analytics, the Pixel, and Events

    Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook Domain Verification: Edit Link Previews

    Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news. One of the methods I shared with you was claiming link ownership… At the time, I was frustrated that I didn’t have the ability to claim link ownership.

    Jon Loomer/ Jon Loomer Digitalin Social- 6 readers -
  • New Feature: Facebook Creative Split Testing

    Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap.

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Ads Dynamic Language Optimization

    If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the launch of Dynamic Language Optimization. Let’s take a closer look at what Dynamic Language Optimization is and how you might use it… What is Dynamic Language Optimization? Until now, advertising to a universal audience ...

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Facebook Messenger Customer Chat Plugin: Closed Beta

    I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta. What is the Facebook Messenger Customer Chat Plugin? The Facebook Messenger Customer Chat Plugin allows publishers to provide an easi ...

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Campaign Goals: What You Need to Know

    You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has been the metric you optimize for at the ad set level.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 7 readers -
  • Facebook Explore Feed: The Launch, the Test, and What Might Be

    If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Fac ...

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Website Custom Audiences Based on Pixel Events

    One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll guide you through the basics.

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Lead Ads Form: Customize Thank You Screen

    Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead Ads work… A Facebook Lead Ad look ...

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Dynamic Creative for Facebook Ads

    Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these questions.

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Short Facebook Videos: An Experiment

    If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I encourage everyone to create videos.

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Ads: How to Create Offline Event Custom Audiences

    Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
  • Facebook Ads Manager and Power Editor Combine Into One Tool

    Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
  • Facebook Conversion Optimization: Standard and Extended

    You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • How to Edit Facebook Link Previews

    Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Facebook Search and Trending: Show Publisher Logo

    Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform.

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • 6 Years Without a Boss

    On this day in 2011, my life changed dramatically. I didn’t know it at the time, but the change was for the better. I was laid off on August 18, 2011, and it was my second layoff in about two years. Confidence was at an all-time low. Pressure to produce for my wife and three boys was at an all-time high. I could never have dreamed on that day that six years later I’d be boss-less.

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Facebook News Feed: Website Speed Gets Higher Priority

    Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device.

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -