Jon Loomer

  • Facebook Automated Rules: Automate Ad Maintenance

    During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Entrepreneurs: Find Your Content Focus

    [NOTE: This is the third in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] Last week, I took you through a 17-question exercise to help you find your entrepreneurial purpose.

    Jon Loomer/ Jon Loomer Digitalin Social Content- 21 readers -
  • Entrepreneurs: Find Your Purpose with 16 Questions

    [NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years.

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads? Dynamic ads were first launched a ...

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • Facebook Live: How to Stream a Webinar

    As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 16 readers -
  • From Nothing

    No job. No money. No experience. No confidence. In late August of 2011, I started a business from nothing. This is the first in a series of posts that will explore entrepreneurship and my journey from nothing to profitability. I know. I usually write about Facebook ads. I’ll continue to publish blog posts about Facebook ads on Fridays.

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • How to Use the Facebook Ad Split Testing Feature

    Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 10 readers -
  • The Evolution of Facebook Remarketing

    I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.

    Jon Loomer/ Jon Loomer Digital- 5 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • How to Track Offline Events with Facebook Ads

    Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went ...

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    I love my Power Hitters Club community because members often stumble on new features before I do. Case in point: Reach Objective. Way back on June 23, one of our PHC – Elite members shared the following screen shot… He said it was for the Brand Awareness objective, but it allowed him to cap frequency. I didn’t have it. Very few people — if anyone — had it. I completely forgot about it.

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Target Those Who Share Links to Facebook From Your Website

    Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me.

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • How to Create a Messenger Destination Facebook Ad

    Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 29 readers -
  • Facebook Canvas Custom Audiences: How to Create

    Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create an immersive experience for user ...

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    In June, I started a free webinar series for beginner, intermediate and advanced advertisers. The goal was to segment these groups so that I could offer each registrant a more relevant product (either my Power Hitters Club for advanced marketers or one of my 4-week training programs for beginners or intermediates).

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • 5 Years of Business Firsts

    My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It was the second time in two and a half years. The first time you could call a fluke. Something that could happen to anyone. But a second time? The self doubt creeps in.

    Jon Loomer/ Jon Loomer Digital- 13 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion Pixel Deprecation Let’s take ...

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times during the past 30 days.

    Jon Loomer/ Jon Loomer Digital- 17 readers -