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It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.
Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device.
Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features. I decided to put together a guide that will help differentiate three primary features of Facebook Messenger ads: Messenger De ...
Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages In the past, you could have created a group for your most engaged customers and fans, but finding those gro ...
Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available for Facebook ad targeting.
Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views This may be the most useful addition of the new metrics. It’s one more step to further clarify click engagement.
Facebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates, and the images below come from that article. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insight ...
Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value? To create such a file, ...
One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.
If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization.
In the early days of my business, I did all I could to please each customer and potential customer. Is my product too expensive? Here’s a discount code. You want ongoing updates to this product without paying more? You’ve got it. You’re unhappy with my product? I’ll spend several emails trying to make it right for you. If you do this, stop. Please, stop.
Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)… … or you can ask custom questions.
Join Jon and his family as they raise money for the Lemon Climb, an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU! The memories won’t fade with time… I sat in a nondescript cubicle doing nondescript things on a nondescript morning at work. A phone call from my wife, Lisa, shook my life from “normal.” First, silence. Then, cracking.
Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.
I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] It’s weird, really. You may have come to my site to read a tutorial about how to get the most out of Facebook ads.
Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react.
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] A product launch is one of the most stressful decisions an entrepreneur can make. You plan. You overthink. You second guess. You worry that no one will buy.
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.] I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficien ...
Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.