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Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead Ads work… A Facebook Lead Ad look ...
Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these questions.
If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I encourage everyone to create videos.
Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.
Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.
You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability to optimize for a particular action.
Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.
Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform.
On this day in 2011, my life changed dramatically. I didn’t know it at the time, but the change was for the better. I was laid off on August 18, 2011, and it was my second layoff in about two years. Confidence was at an all-time low. Pressure to produce for my wife and three boys was at an all-time high. I could never have dreamed on that day that six years later I’d be boss-less.
It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.
Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device.
Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features. I decided to put together a guide that will help differentiate three primary features of Facebook Messenger ads: Messenger De ...
Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages In the past, you could have created a group for your most engaged customers and fans, but finding those gro ...
Several updates are rolling out that improve Custom Audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates Engagement Audiences make up the newer family of Custom Audiences available for Facebook ad targeting.
Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. Here’s what you need to know… Landing Page Views This may be the most useful addition of the new metrics. It’s one more step to further clarify click engagement.
Facebook is rolling out new features for Group admins that will aid in the management of members and content. As I type this, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates, and the images below come from that article. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insight ...
Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value? To create such a file, ...
One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.
If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization.
In the early days of my business, I did all I could to please each customer and potential customer. Is my product too expensive? Here’s a discount code. You want ongoing updates to this product without paying more? You’ve got it. You’re unhappy with my product? I’ll spend several emails trying to make it right for you. If you do this, stop. Please, stop.