Jon Loomer

  • How to Use the Facebook Ad Split Testing Feature

    Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 7 readers -
  • The Evolution of Facebook Remarketing

    I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.

    Jon Loomer/ Jon Loomer Digital- 5 readers -
  • Facebook Page Engagement Custom Audiences: Target Those Who Interact

    When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.

    Jon Loomer/ Jon Loomer Digital- 9 readers -
  • How to Track Offline Events with Facebook Ads

    Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went ...

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    I love my Power Hitters Club community because members often stumble on new features before I do. Case in point: Reach Objective. Way back on June 23, one of our PHC – Elite members shared the following screen shot… He said it was for the Brand Awareness objective, but it allowed him to cap frequency. I didn’t have it. Very few people — if anyone — had it. I completely forgot about it.

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Target Those Who Share Links to Facebook From Your Website

    Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me.

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • How to Create a Messenger Destination Facebook Ad

    Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works ...

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 25 readers -
  • Facebook Canvas Custom Audiences: How to Create

    Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create an immersive experience for user ...

    Jon Loomer/ Jon Loomer Digital- 13 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    In June, I started a free webinar series for beginner, intermediate and advanced advertisers. The goal was to segment these groups so that I could offer each registrant a more relevant product (either my Power Hitters Club for advanced marketers or one of my 4-week training programs for beginners or intermediates).

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • 5 Years of Business Firsts

    My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It was the second time in two and a half years. The first time you could call a fluke. Something that could happen to anyone. But a second time? The self doubt creeps in.

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion Pixel Deprecation Let’s take ...

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited at least 20 times during the past 30 days.

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • 4 Reasons Why Your Facebook Conversion Numbers Are Wrong

    One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.

    Jon Loomer/ Jon Loomer Digital- 18 readers -
  • How to Create Unpublished Facebook Posts

    More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can still be created. Let’s take a closer look at why unpublished Facebook posts are still needed and how you can create them.

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    Every Thursday, I host three one-on-one sessions, and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. What I’m about to outline is a process that I have worked and reworked, tweaked and refined. It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales.

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some issues for advertisers.

    Jon Loomer/ Jon Loomer Digital- 12 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    Back in April, I wrote about a test that Facebook was running that would change the text rule in ad images. For advertisers who have struggled with Facebook’s 20% rule, there will be premature celebrations. While the 20% rule will no longer get your ad rejected, very little actually changes. The Old 20-Percent Rule For a few years now, Facebook has enforced a rule to limit t ...

    Jon Loomer/ Jon Loomer Digital- 30 readers -