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Let’s start with a simple question… How, exactly, does content marketing make money? Because that’s the end goal, right? You’re not hunched over your keyboard, racking your brain for attention-grabbing ideas because you enjoy it. You expect to get clients, sales, or some other tangible result for your business.
It sounds so enticing, right? Tinker around on the side, creating a few websites, and before you know it, you’re earning hundreds or even thousands of dollars per month, giving you the freedom to quit your job, travel the world, and live like a millionaire without anything tying you down. It’s the dream lifestyle, and everywhere you turn online, someone is offering to sell y ...
Have you ever wished you could peer inside the mind of one of the greatest writers in the world and find out exactly what makes them tick? Well… here’s your chance. Stephen King has published 57 novels, all of them bestsellers. He has sold more than 350 million copies of his works. According to Forbes, he earns approximately $40 million per year, making him one of the riches ...
Can I be straight up with you? 95% of the advice on the web about how to increase your website traffic is totally useless. It’s outdated, overly simplified, or just plain wrong. Here’s how I know: Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked with thousands of students in every imaginable niche, and I’ve seen fir ...
You know everyone thinks we’re fools, right? To most of the world, blogging is a joke. It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world. It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.
Once upon a time, “how to” posts were a blogger’s bread-and-butter. The idea was simple. People want to know how to do stuff, and if you teach them how, you’ll get lots of traffic. And it was true… for a while. This post from 2007 is a great example: How to Cook Brown Rice For years, it was the most popular post on Steve’s mega-popular blog.
Some people tell you a story always needs to have a point, but I disagree. Sometimes, you tell a story with no other purpose than bonding with your audience. For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived: A few days ago, after finishing my workout, I went to a small diner and ate three steak sandwiches.
Well, surprise, surprise, surprise… as my good ol’ buddy Gomer Pyle used to say. After four wonderful years on BoostBlogTraffic.com, we’ve decided rebrand as SmartBlogger.com. Why? In one word: evolution. Back in 2012, I was one little voice in a sea of people blogging about blogging. To stand out, I picked a topic I knew I could talk about better than anybody else: traffic.
You know that feeling you get right before you publish a post? The angel on one shoulder says you’ve written a post of enormous importance and depth, one that will change the lives of your readers forever. Meanwhile, the devil on the other shoulder calls you a halfwit with the writing talent of a chimpanzee doped on acid.
It hurts me to write this. For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind: “How do I get more traffic to my blog?” To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.
Never heard of it, right? You might even think I’m pulling your leg. Honestly, I wish I was. I wish this entire post was just a tasteless joke written for my own amusement. But it’s not. The truth is, Small List Syndrome is real, although I’m just now coining the term. I’ve watched it spread for years, slowly but surely infecting thousands of my students.
Note from Glen: As a kid, I remember my mom rubbing antiseptic ointment onto my bloodied knee after a fall. “It hurts!” I sobbed. “That means it’s working,” she said wisely. Sometimes what’s good for you hurts a little too. And that’s how I feel about this post by Jon. We’ve gained a ton of new readers since it was first published, which means thousands of new patients for Doctor Morrow.
Could it really be possible that almost everything you are doing to promote your website is a waste of time? We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications. But you know what? It’s mostly a load of crap.
So, your site’s about as popular as a fart in an elevator, eh? I’ve been there, and well… it sucks. No simpler way to put it. And worst of all, it’s not always clear why it’s happening. It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.
Note from Glen: Can I tell you a secret? This is my all-time favorite BBT post. It was first published long before I became editor but here it is again. The message is still so important. P.S. Happy holidays! Can I tell you my worst nightmare? I’m lying in bed in a nursing home, sick and dying, gasping for breath, knowing that any minute now I’ll be passing into the great beyond.
Only fools depend on educational content to grow their audience. There. I said it. But… What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content? What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online? And for that matter, what about thi ...
Drumroll, please. Today, we’re announcing a new community built specifically for serious bloggers – people who aren’t just tinkering around with blogging for a hobby, but expect to get actual results from it. Maybe you want to become a full-time writer or get a book deal or land a high-paying client that does everything you say. Serious Bloggers Only will teach you how.
Newsflash: There are big changes coming to the way Google looks at your content. Instead of just looking at what you say, they’re also starting to study who you are – your expertise, your friends, your influence, not only on your own site, but on every page across the web. If you’re an authority, your content will get a boost to its rankings, regardless of where you publish it.