jon mowat

  • Why You Should Question Most Video Marketing Stats You See

    We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth.

    The Content Strategist- 31 readers -
  • How Brands Use 360 Video (And Why You Should Too)

    As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy.

    Hootsuite- 30 readers -