Jon Myers

  • One month left of 2014: how can advertisers make it count?

    With the end of 2014 fast approaching, there’s still time to get the most out of your remaining advertising budget this December. UK shoppers are set to spend £17.4bn online this December, up 19.5% from last year, according to the Centre of Retail Research, and advertising investment will no doubt increase by similar levels as we race toward the end of the 2014’s ‘golden quarter’.

    Jon Myers/ Econsultancyin How To's- 2 readers -
  • Cross-channel advertising: The customer comes first

    It’s well established that most consumers spend a huge amount of time considering an online purchase before parting with their money. Many will consult up to 10 different sources, across a variety of devices over a period of between 20 and 30 days. In fact, according to Google, more than 65% of its revenue comes from purchases that involve multiple touch points and 47% of rev ...

    Jon Myers/ Econsultancyin Affiliate Social Display EMail -
  • Cross-channel advertising: The customer comes first

    It’s well established that most consumers spend a huge amount of time considering an online purchase before parting with their money. Many will consult up to 10 different sources, across a variety of devices over a period of between 20 and 30 days. In fact, according to Google, more than 65% of its revenue comes from purchases that involve multiple touch points and 47% of rev ...

    Jon Myers/ Econsultancyin Affiliate Social Display EMail- 2 readers -
  • Ten tips to summon customers with your Google Shopping campaigns

    August marked the 20th anniversary of the first ever online transaction - a copy of Sting’s album Ten Summoner’s Tales. Since then, ecommerce has gone from strength to strength with 95% of us now shopping online. In the same way music trends have come and gone, over the last two decades marketers have had to evolve the way they engage with consumers online; fielding both shif ...

    Jon Myers/ Econsultancyin Social Paid Search Google- 8 readers -
  • Facebook advertising seasonality: what’s the story?

    With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, we thought we’d dig into seasonality on the platform, and here’s what we found...

    Jon Myers/ Econsultancyin Social Mobile- 2 readers -
  • A hat-trick of tips to succeed during this digital and social world cup

    It’s hard to ignore the buzz surrounding the World Cup, and more and more marketers are being forced to take extreme action to stand out at in what is likely to be the biggest advertising opportunity of 2014. Paddy Power’s deforestation stunt is likely the most successful example so far! Despite the attention on the more traditional PR stunts around the World Cup, this is exp ...

    Jon Myers/ Econsultancy- 8 readers -