- Our Blog
My guest today is a daily blogger, public speaker, and product strategist. Over the last twenty-five years, he has been leading teams of people, mostly through telling stories and motivating companies to bring products to market. He’ ...
My guest today is the CEO and founder of Songfreedom, a music licensing platform where photographers and cinematographers can find the perfect song for their story with the click of a button. My guest is not afraid to leap down paths others fear to tread. From young manager to music licensing entrepreneur, my guest used a natural inclinati ...
My guest today is a serial entrepreneur in the truest sense of the term. While in college, he started importing and selling pool tables online, when he co-founded PoolTables.com. For six years he grew the company until finally selling it. He jumped straight back into business by founding Baby.com.br, Brazil’s leading e-commerce retailer of baby products.
My guest today is a speaker, guerrilla marketer, and an entrepreneur. He founded PlanetIvy.com and ScreenRobot. These two sites combined have received nearly 20 million page views without any paid marketing. He is currently the founder of Magnific, a company that helps grow early-stage companies through a combination of rapid social ...
Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it? There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers. It’s the tried, true, and often overlooked … email newsletter.
The playing field has been leveled and the barriers to entry have been torn down. Every day, people enjoy inspired lives built upon their art, their passions, and their ideas. Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it. It is no longer a question of whether or not “they” will let you.
What if there was a way to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just that. Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated. There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.
Creating effective content is hard. I don’t want to deter you from crafting content for your business, but you need to set goals for everything you create. Whether you produce content that is timely or evergreen, audio or text, knowing your goals will ensure you maximize the return on your time and resources invested in content marketing.
To start, run, and grow a podcast takes time. A lot of time. Putting in the effort it takes to show up consistently every week and build an engaged audience takes work. A lot of work. Podcasting is a crappy hobby, but it’s a great job. – Roman Mars of the 99% Invisible podcast Podcasting is a great job, and the only way for it to become one is through proper monetization.
All businesses are in the media business, whether or not they acknowledge it (or like it). The Internet has rapidly changed how customers discover, research, and interact with companies. You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.