jon simmons

  • Does Content Marketing Have Room for Luck?

    Unlike Daft Punk, we marketers are not up all night to get lucky. We’re up all night forming target personas, squinting at Google Analytics, and planning our editorial calendars. In content marketing, luck is the unreliable cousin of data and predictive analytics—it sometimes shows up on time, more often it is nowhere to be found. Luck is the dropout of its class. Data is the valedictorian.

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