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Browsing the Internet with an adblocker enabled, compared to browsing without one, is like flying transatlantic with a memory foam pillow and a bottle of wine versus flying with babies who all have ear infections. Adblocking software is free to download, easy to use, and available on all desktop Web browsers.
Unlike Daft Punk, we marketers are not up all night to get lucky. We’re up all night forming target personas, squinting at Google Analytics, and planning our editorial calendars. In content marketing, luck is the unreliable cousin of data and predictive analytics—it sometimes shows up on time, more often it is nowhere to be found. Luck is the dropout of its class. Data is the valedictorian.