jonah bliss

  • Instagram’s Most Important Statistics for Marketers

    As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much trickier. They were relatively late to introduce advertising and tracking features that marketers need for paid campaigns.

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  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

    Relevancein EMail- 35 readers -
  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

    Relevance- 34 readers -
  • What 3500 People Watching Paint Dry Taught Me about Facebook Live

    For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.

    Relevancein Social Facebook- 149 readers -
  • Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

    In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something you truly want to read – informative, funny, insightful, unique – and isn’t interfered with by the advertiser to stick their logo or message in your face.

    Relevancein Content- 24 readers -
  • Publishers Beware: The Perils of Bad Sponsored Content

    Published 44 mins ago 48 For the past few years, sponsored content has been hailed as the savior of the journalism industry by some. It’s no secret that many publications’ print business suffers from falling circulation rates. In addition, many of their traditional online ad sales are being squeezed by Google and other networks.

    Relevancein Content- 14 readers -