jonah bliss

  • Want Social Shares? Then A/B Test Your Headlines

    Over the years, I’ve hammered home the importance of using data to drive your content marketing, as opposed to just writing and distributing based off of gut feelings or vanity metrics. Well, we now have some exciting new research that shows just how powerful multivariate testing can be when producing a story.

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  • What 3500 People Watching Paint Dry Taught Me about Facebook Live

    For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.

    Relevancein Social Facebook- 127 readers -
  • Sponsored Content Analysis: Dichotomous Content Kicks Off 2016

    In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something you truly want to read – informative, funny, insightful, unique – and isn’t interfered with by the advertiser to stick their logo or message in your face.

    Relevancein Content- 11 readers -
  • That’s a Wrap: Planning Your 2016 Content Strategy Using 2015 Data

    As the year draws to a close, many marketers are rightfully excited about 2016. They’re hoping to top all the new developments and exciting advancements that came this year with even more progress in the 12 months that follow. Others are more anxious, worrying that the arsenal of tools that worked in their content strategy this year may prove less effective in the face of chang ...

    Relevancein Content- 6 readers -
  • Happy Brandsgiving: The Best Thanksgiving Sponsored Content

    Published 1 min ago 40 Recently, we’ve dissected the best content marketing to see why it worked so well. Then we pulled apart some native advertising fails to understand how they fell flat. Now, with Thanksgiving in the books, let’s do something a bit more festive: gobble up the very best of branded Turkey Day content! Macy’s Thanksgiving Day Classic Who says “native ...

    Relevancein Content- 7 readers -
  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    Published 1 min ago 29 What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces that did the exact opposite and left readers wanting.

    Relevancein Content- 8 readers -
  • Sponsored Content Fails: Paid Posts That Hurt

    Published 1 min ago 27 Crafting great journalism is hard. Not only do you need an important story to tell, a smart journalist has to figure out how to get the facts, arrange them into a meaningful narrative, write it up smartly, and then get it in front of the public. In contrast, most sponsored content or native advertising should be considerably easier to make.

    Relevancein Content- 8 readers -
  • Is Clickbait Content Destroying Your Brand?

    Published 11 mins ago 36 When it comes to setting your editorial calendar, the concept of “publish or perish” can feel all too real. After all, who’s going to subscribe to your blog or news site if you’re only coming out with new stories once every two weeks? Combine that with the need for “shareable content” and high traffic growth goals, and all of a sudden clickbai ...

    Relevancein Social Content- 6 readers -
  • Content Typologies: Give Your Readers The Stories They Want

    Published 1 min ago 37 Brands often struggle to produce content that connects with readers in a consistently reliable manner. Your company may produce a hit story one day or two, and then go through a drought of low performing posts for the weeks that follow. This may average out to look like you’ve had a good-enough month, but your actual performance within that period was very spiky.

    Relevancein Content- 9 readers -
  • The Aesthetics of Pay Walls: Do Looks Matter?

    Published 45 mins ago 46 Content marketing and sponsored stories may be created by marketing departments, but it’s heavily influenced by more traditional journalism. After all, a great branded content site might not only look like a great news website, it’s possible the stories are being written by authors who once worked for leading news organizations.

    Relevancein Content- 9 readers -
  • Does Your Content Drive Brand Favorability?

    Published 13 mins ago 44 As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing” and call it a day. No, they have to do it right, and they have to know that their content is actually working. But what does it actually mean to have content that works? And is it driving brand favorability? Th ...

    Relevancein Content- 10 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    Published 1 min ago 2 Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie for your acceptance. While analytics firms like Chartbeat are pushing for engaged time and scroll depth, co ...

    Relevancein Content- 6 readers -