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“Vertical Video” or portrait format will become a mainstay video ad format by 2018. That’s just one surprising, and admittedly jarring, prediction from Sarah Wood, Co-Founder and CEO of Unruly, the viral video analytics company that is probably best known for the viral video chart. You can read all her really interesting predictions around video advertising and the online vi ...
Remember the Ice Bucket Challenge? Planking? Tebowing? At one time, these memes crossed the line from obscurity to mainstream. Even though Facebook and Twitter play a huge role in amplifying a challenge or helping memes go viral, the origins of that meme can usually be traced to anonymous social networks, like Reddit and 4chan.
Estimated reading time: 5 minutes, 23 seconds According to fairly substantiated rumours circulating the tech world, media outlets, and the Twittersphere, Twitter — the social network known for brevity — is about to take users “Beyond 140.” Re/code first broke the news that tweets could soon reach new lengths: 10,000 characters, to be exact, “according to multiple sources f ...
How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change notwithstanding — both Twitter users and opinionators flipped out.
Estimated reading time: 13 minutes, 33 seconds In October this year, as quiet as a mouse, Facebook unveiled Search FYI, and the world seemed to hardly notice. Sadly, 2015 also saw real-time search engine Topsy close it’s doors and the world seemed to hardly notice that either. Nonetheless, for many in our industry, the news of Topsy represented a loss of a fantastic intelligence tool.
Estimated reading time: 14 minutes, 40 seconds Back in May, Google AdWords announced that more Google searches are now being performed on mobile devices than on desktop computers — this statement was reaffirmed by Amit Singhal earlier this month. Following the initial announcement, Google launched their Micro Moments campaign, which entreated agencies to consider “winning ...
Bloggers love to marvel at the wonders of #SEOscience because the guardians of the Google make us believe it’s the key to earning links. Actual Snake Oil! The dirty secret is that anyone can be a scientist in this industry, and you don’t need any qualifications in computer science to state your claim as an #SEOscience expert.
Bah Humbug to #SEOScience. It is no great mystery that these #CreativeSEO bets will pay off. There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random “insights” from discussions with Google spokespeople. Findings get reported under the auspices of #SEOScience, but amount to little more than some impassioned SEO tail chasing.
“Content is King”: it’s message still rings true, but this overused industry aphorism is actually completely useless. As far as advice goes, it’s as good as telling your locked-out neighbour that the keys she lost are in the last place she left them. Similarly, although there are a lot of tools out there to help you track audience engagement with your content after the fact ...
According to W3, WordPress now powers more than 22% of the web. It was the fastest growing CMS in 2013, and that trend has showed no signs of stopping. We conducted a study of over 48 million sites using the SEO service Lipperhey and found that, of the sites with CMS’s that the SEO tool was able to identify, WordPress powers 68% of them.