Jonathan Allen

  • Why #SEOscience Is Always a Massive Fail

    Bloggers love to marvel at the wonders of #SEOscience because the guardians of the Google make us believe it’s the key to earning links. Actual Snake Oil! The dirty secret is that anyone can be a scientist in this industry, and you don’t need any qualifications in computer science to state your claim as an #SEOscience expert.

    Jonathan Allen/ The SEM Postin SEO- 21 readers -
  • #SEOscience Snake Oil vs Solid #CreativeSEO

    Bah Humbug to #SEOScience. It is no great mystery that these #CreativeSEO bets will pay off. There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random “insights” from discussions with Google spokespeople. Findings get reported under the auspices of #SEOScience, but amount to little more than some impassioned SEO tail chasing.

    Jonathan Allen/ State of Digitalin Social Paid Search SEO- 19 readers -
  • What I Learned About Content Marketing in 2014

    “Content is King”: it’s message still rings true, but this overused industry aphorism is actually completely useless. As far as advice goes, it’s as good as telling your locked-out neighbour that the keys she lost are in the last place she left them. Similarly, although there are a lot of tools out there to help you track audience engagement with your content after the fact ...

    Jonathan Allen/ State of Digitalin Social Content- 24 readers -
  • Analyzing SEO WordPress Plugins

    According to W3, WordPress now powers more than 22% of the web. It was the fastest growing CMS in 2013, and that trend has showed no signs of stopping. We conducted a study of over 48 million sites using the SEO service Lipperhey and found that, of the sites with CMS’s that the SEO tool was able to identify, WordPress powers 68% of them.

    Jonathan Allen/ The SEM Postin Social SEO Blogging- 13 readers -