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As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, to a recommendation that asks for an inves ...
Over the last six months, I’ve seen no less than ten different structures for content strategy documents – and that’s just from talking to peers at other brands. For those who are at agencies or consultancies, I assume that number might be double or triple in working with their clients. Since only 35 percent of B2B brands have a documented content strategy, according to rese ...