- Our Blog
Google Makes Big Changes to Results Pages: No More Right Rail March 10, 2016 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail, and it looks like they’ve made the change ...
Escape from Excel with Google’s New Report Editor December 17, 2015 - Posted by Jonathan Larkin to SEM & PPC Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse through your campaigns, ad groups, or keywords and get a feel for your performance.
Add Some Life to Your Bing Ads with Image Extensions December 8, 2015 - Posted by Jonathan Larkin to SEM & PPC As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use in your online ads, the ability to add in a picture is a pretty big deal.
Google’s Bid Simulator Goes Mobile November 10, 2015 - Posted by Jonathan Larkin to SEM & PPC According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year and are fast approaching those on desktop.” The rapid growth of mobile is no longer a surprise for web marketers, but until recently AdWords advertisers had ...
Target Your Loyal Customers with Customer Match October 22, 2015 - Posted by Jonathan Larkin to SEM & PPC “Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow when you’re advertising online. Customers could conceivably reach your site from anywhere.
Can You Get Better SEM Results With Lower Bids? September 22, 2015 - Posted by Jonathan Larkin to SEM & PPC The idea of lowering your bids to improve your SEM campaigns may seem crazy, but if you’re running on a set daily budget it just might work. In fact, Bing recently added a tool that will help you find opportunities to employ this seemingly backwards strategy.
Enhance Your Google Ads with Structured Snippets September 8, 2015 - Posted by Jonathan Larkin to SEM & PPC It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a new but very familiar way to expand and enhance your ads. Earlier this year the feature was released as “dynamic structured snippets”, which was a fancy ...
Expand Your Reach with Dynamic Search Ads August 25, 2015 - Posted by Jonathan Larkin to SEM & PPC Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their advertising without demanding too much of their time. Dynamic search ads are a valuable but perhaps overly broad approach to running online a ...
Bing Launches Native Ads Beta on MSN July 21, 2015 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which are relevant and natural.” Let’s try and decode some of the marketing buzzwords so you can understand what that means in plain English.
3 New Rules to Improve Google’s Display Ad Clicks July 9, 2015 - Posted by Jonathan Larkin to Advertising Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll accomplish this by making it harder for users to accidentally click on an ad. The Accidental Click Problem We’ve all been there.
Countdown Customizers: Create Some Urgency for Your Ads June 16, 2015 - Posted by Jonathan Larkin to SEM & PPC Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful for every kind of advertiser. Google’s ad customizers, for example, might at first glance seem like the domain of advanced users.
Automated Rules: Stop Wasting Your Precious SEM Efforts June 4, 2015 - Posted by Jonathan Larkin to SEM & PPC On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested feature that Google has had for quite some time. If you’re not already familiar with automated rules, there’s no better time than now to learn about them.
Google Doubles Down on “Nearby” Ads May 28, 2015 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right time and place. In a recent blog post, Google looked at their internal data and determined that “search interest in ‘near me’ has doubled ...
Using Seasonal Data to Boost Your Online Ads May 14, 2015 - Posted by Jonathan Larkin to Advertising/ Local Marketing/ SEM & PPC It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your competition may be ready to take advantag ...
The Growing Importance of Product Ads for SMBs April 30, 2015 - Posted by Jonathan Larkin to SEM & PPC Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product ads comes on the heels of Facebook’s announcement that they were also entering the space.
How to Get Your Ads Ready for Mother’s Day February 17, 2015 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to start them. Bing’s advertising blog recently shared some tips for running Mother’s Day ads.
Online Advertising Tips for Dentists February 3, 2015 - Posted by Jonathan Larkin to Advertising/ Local Marketing/ SEM & PPC The choices you make when you run ads online can mean the difference between expanding your business or learning a costly lesson. Every campaign is as unique as its target audience, and this is very true for dentists who want to run online advertising.
How to Keep Your Attorney Ads Legal January 29, 2015 - Posted by Jonathan Larkin to Advertising/ SEM & PPC Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn that it’s only been legal for attorneys to advertise since the late 1970s. In Bates v.
Google is Calling Out Your Mobile-Unfriendly Site December 11, 2014 - Posted by Jonathan Larkin to Business Websites/ Mobile Marketing/ SEO When consumers are looking for something on their mobile phones, they want to find something quickly and they want to see it in a way that works on their handheld screen.
‘Tis the Season for Holiday Ads November 13, 2014 - Posted by Jonathan Larkin to Local Marketing With Black Friday and Cyber Monday right around the corner, it’s not too late to shore up your advertising campaigns to get the most out of this holiday season. With that in mind, Google and Bing have offered up some tips to make sure you’re giving your campaigns the right atten ...