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Considering marketing your business on Instagram? Check out this infographic and learn why it's a viable marketing channel wi ...
How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. The majority of people will type out a blog title and then click the “publish” button without putting much, if any thought into it. Your title will directly impact your click-through rate.
Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see. Visual content creates more engagement, and the longer you can hold someone’s attention, the greater the chance of them converting – whether that is a list signup, a download, a phone call, or a sale.
Outreach is a huge part of SEO and when PR and search engine optimization strategies are combined it creates a highly effective way to get exposure for your business on industry related websites, as well as major media outlets. When done correctly it can reward you with referral traffic, leads, sales, revenue and earned links.
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago. While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago.
John Rampton interviews ...