jonathan mendez

  • RTB’s fatal flaw is it’s too slow

    Jonathan Mendez is CEO of Yieldbot, an intent-based ad platform. I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds is becoming too long to make the necessary computations prior to page load that many of today’s systems have been built around.

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